A cold outreach strategy that works
patrickrivera.co
A cold outreach strategy that works
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Re: A cold outreach strategy that works
#2This fell flat for me. "Researching needs" started out talking about understanding the need of your audience, which is correct... but then devolved into google-stalking them to learn their hobbies. And the rest of the piece sounded like Sales 101, not a new approach. Which also means that those of us who are bombarded by cold contacts from sales guys pretty much see all these actions for what they are - sales pitches. That doesn't mean we won't listen if you show us a product that solves a problem... but it does mean that "follow up after a few days" when we don't respond is not going to increase our desire to engage with you. Your fellow sales folk may commend you for being "scrappy" and persisting to close a deal, but those of us who you are trying to actually sell to are just as likely to mentally blacklist you as annoying.
Re: A cold outreach strategy that works
#3This is a great point and also very applicable to sales generally. There's definitely a continuum between "hyper target / completely customized" and "spray and pray" and each person/company needs to find the right point on that continuum for themselves.
My company actually just put out a blog post last week on this showing how to quickly create customized emails while still leveraging templates [0].
[0] https://blaze.today/blog/best_sales_cold_email_templates_and...
Re: A cold outreach strategy that works
#4This fell flat for me. "Researching needs" started out talking about understanding the need of your audience, which is correct... but then devolved into google-stalking them to learn their hobbies. And the rest of the piece sounded like Sales 101, not a new approach. Which also means that those of us who are bombarded by cold contacts from sales guys pretty much see all these actions for what they are - sales pitches…
Stuff like this article isn't meant to be guaranteed success, just more successful than if not. For example if you don't do outreach you have no chance. So this improvement in success rates is worthwhile.
Re: A cold outreach strategy that works
#5This fell flat for me. "Researching needs" started out talking about understanding the need of your audience, which is correct... but then devolved into google-stalking them to learn their hobbies. And the rest of the piece sounded like Sales 101, not a new approach. Which also means that those of us who are bombarded by cold contacts from sales guys pretty much see all these actions for what they are - sales pitches…
My company does cold outreach for tech businesses and well over 80% of the affirmative responses we get come after the initial touchpoint and we have "followed up after a few days."
Re: A cold outreach strategy that works
#6I wonder how significant it is in the US, but in France, securing an internship is hardly difficult.
Interns tend to barely get paid (when they do) and a lot of companies have no problem letting them rot for half of the internship duration.
You could probably get an internship almost anywhere if you're willing to do the most annoying crap half of the day, and nothing the rest of the time.
So, I don't know how significant is "I got an internship through this method" to prove that a method is good (but then again, maybe in the US culture it's actually something significant !)
Re: A cold outreach strategy that works
#7I wonder how significant it is in the US, but in France, securing an internship is hardly difficult. Interns tend to barely get paid (when they do) and a lot of companies have no problem letting them rot for half of the internship duration. You could probably get an internship almost anywhere if you're willing to do the most annoying crap half of the day, and nothing the rest of the time. So, I don't know how signifi…
Internships are very competitive at places like Google. At less prestigious companies, they're less likely to be paid well and are easier to get.
Re: A cold outreach strategy that works
#8I’d like more help with step one. Just finding the contact information. I’ve tried connecting over linked in and never gotten a response.
Re: A cold outreach strategy that works
#9This fell flat for me. "Researching needs" started out talking about understanding the need of your audience, which is correct... but then devolved into google-stalking them to learn their hobbies. And the rest of the piece sounded like Sales 101, not a new approach. Which also means that those of us who are bombarded by cold contacts from sales guys pretty much see all these actions for what they are - sales pitches…
My company does cold outreach for tech businesses and well over 80% of the affirmative responses we get come after the initial touchpoint and we have "followed up after a few days."
How many cold outreaches never respond? That is the real question - not how many deals can you close from the people who respond, but how much more could you close if you had an approach with a 90%+ response rate?
Re: A cold outreach strategy that works
#10I wonder how significant it is in the US, but in France, securing an internship is hardly difficult. Interns tend to barely get paid (when they do) and a lot of companies have no problem letting them rot for half of the internship duration. You could probably get an internship almost anywhere if you're willing to do the most annoying crap half of the day, and nothing the rest of the time. So, I don't know how signifi…
Internships are very competitive at places like Google. At less prestigious companies, they're less likely to be paid well and are easier to get.
Ok, makes sense then !
In France, when I was a student, it was quite often a matter of "we take 10 interns but have only one full time position afterwards, so good luck to everyone !", so it was staying in the company that proved quite competitive.