Earlier quoted context omitted.
I need to tell you this: in the 2000s we worked off the strategy and tactics outlined in The Manual and had a string of global chart topping successes I can only assume others did the same...do u know the bigger story?
I would love to hear more. I've heard of at least one other band that had this kind of success, and it does not surprise me in the least. Drummond knew how the industry worked as a musician, manager, and skeptic, and in that book outlined a formula that could work. It was a bit of a piss-take but there were nuggets of wisdom and truth.
But we had a series of number ones around the world in countries like the US, Canada, UK, Germany, Japan, Brasil, France, Italy, China, Australia...really every country you have ever heard of.
Of course some of the tactics had to be translated into 2000s world but I still recommend aspiring music artists to read it when they ask me for advice today.
It’s of course not the only strategy that works...but I’d say it’s the easiest to execute if what you want is commercial success
So in either case the book levels the expectations (“sex, drugs and money will always be a problem”) and establishes some fundamentals...and it’s of course a really fun weekend read.
Many of the general ideas also translate 1:1 to startups or really any kind of endeavor and have served me very well in my career