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Jon Rubinstein on the development of the iPod [video]

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Re: Jon Rubinstein on the development of the iPod [video]

#31

[no time for video, so if these are answered let me know...] Two things I never got about the iPod: Why not add a second headphone jack so two people could listen and share the experience? Why didn't Apple preload some music (maybe classical stuff in the public domain, performed by affordable Eastern European orchestras) for a better out of the box experience? Think about kids getting an iPod at Christmas; until it w…

>Why not add a second headphone jack so two people could listen and share the experience?

Probably because of the Steve/Ive design philosophy.

Also interestingly iOS does supports audio sharing with Airpods.

Re: Jon Rubinstein on the development of the iPod [video]

#32

[no time for video, so if these are answered let me know...] Two things I never got about the iPod: Why not add a second headphone jack so two people could listen and share the experience? Why didn't Apple preload some music (maybe classical stuff in the public domain, performed by affordable Eastern European orchestras) for a better out of the box experience? Think about kids getting an iPod at Christmas; until it w…

Two headphone jacks is precisely the sort of feature that a developer would find handy but might not make sense from a product view. For one, people will immediately wonder, which jack should I use? Are they different in some way? Or worse, if you put the jacks side by side, they might wonder if you need a specific jack style, like airplanes.

It's also less pretty. More jacks is more ports is less sleek. I know, dumb, but the whole point of the iPod was that it was a beautiful, intuitive MP3 player.

Preloaded music is also less sleek, less luxury. While Apple did eventually start providing preloaded music, it was kinda controversial, and at least for me, ended up just sitting on my iPhone taking up space. I also suspect the lack of music might have been a forcing function to onboard you to iTunes as soon as possible.

Re: Jon Rubinstein on the development of the iPod [video]

#33

The key to the ipod's success was, in my opinion, the iTunes store and Apple's excellent marketing. At no point in the ipod's history was it particularly innovative with its hardware in comparison to competing devices but the enormous amounts of work that went into forging an infrastructure-level cultural presence paid dividends when it came to ipod sales. For over a decade iTunes was the place you bought music onlin…

Slashdot has a famous article edited by CmdrTaco declaring the iPod to be lame for not comparing favourably in tech specs to other devices. Jobs has always been big on timing and marketing. He was watching multitouch since the 80s. Apple knew how to take developing tech and make it cool. Tech specs and innovation have always been 1/4 of the deal.

[deleted]

Re: Jon Rubinstein on the development of the iPod [video]

#34

The key to the ipod's success was, in my opinion, the iTunes store and Apple's excellent marketing. At no point in the ipod's history was it particularly innovative with its hardware in comparison to competing devices but the enormous amounts of work that went into forging an infrastructure-level cultural presence paid dividends when it came to ipod sales. For over a decade iTunes was the place you bought music onlin…

Slashdot has a famous article edited by CmdrTaco declaring the iPod to be lame for not comparing favourably in tech specs to other devices. Jobs has always been big on timing and marketing. He was watching multitouch since the 80s. Apple knew how to take developing tech and make it cool. Tech specs and innovation have always been 1/4 of the deal.

> famous article edited by CmdrTaco

"No wireless. Less space than a Nomad. Lame."

(Nomads were pretty technically impressive at the time, but good luck fitting one in your pocket, or finding the track you want in a collection of thousands.)

Re: Jon Rubinstein on the development of the iPod [video]

#35

The key to the ipod's success was, in my opinion, the iTunes store and Apple's excellent marketing. At no point in the ipod's history was it particularly innovative with its hardware in comparison to competing devices but the enormous amounts of work that went into forging an infrastructure-level cultural presence paid dividends when it came to ipod sales. For over a decade iTunes was the place you bought music onlin…

I had been using quite a few MP3 players before the iPod but the iPod was the first device that brought together high capacity with very good usability. A very similar thing happened with the iPhone. There were smart cellphones with all the features before but the iPhone was the first to combine everything into an elegant package. I think that always was the real strength of Apple starting from the Apple II: wrapping…

I've only ever paid my own money for one Apple product, and it was an iPod. Back when they came out they weren't as great as they later became, but the hard-drive was a significant advantage.

Back before I had an iPod I had something with flash-memory, holding a couple of hours of music at the most. Having a drive meant I had days worth of music in my pocket, more than I needed for a train/gym session, but a significant upgrade for sure.

Re: Jon Rubinstein on the development of the iPod [video]

#36

The key to the ipod's success was, in my opinion, the iTunes store and Apple's excellent marketing. At no point in the ipod's history was it particularly innovative with its hardware in comparison to competing devices but the enormous amounts of work that went into forging an infrastructure-level cultural presence paid dividends when it came to ipod sales. For over a decade iTunes was the place you bought music onlin…

The key was the Windows port of iTunes. All the online stores and rip/mix/burning didn't mean a thing if you could only cover 3% of the personal computer users out there back in the year 2000. And, remember, Jobs didn't want to do it. "We argued with Steve a bunch [about putting iTunes on Windows], and he said no. Finally, Phil Schiller and I said ‘we’re going to do it.’ And Steve said, ‘Fuck you guys, do whatever yo…

As much as Jobs didn't like Microsoft and Windows, he must've realized that without a Windows client iTunes would neithter have enough mass nor appeal for the music publishers. So in the end he got what he wanted - iTunes on Windows without him saying OK to this blasphemy. Had a cake and ate it too.

Re: Jon Rubinstein on the development of the iPod [video]

#37
post #34

Earlier quoted context omitted.

Slashdot has a famous article edited by CmdrTaco declaring the iPod to be lame for not comparing favourably in tech specs to other devices. Jobs has always been big on timing and marketing. He was watching multitouch since the 80s. Apple knew how to take developing tech and make it cool. Tech specs and innovation have always been 1/4 of the deal.

> famous article edited by CmdrTaco "No wireless. Less space than a Nomad. Lame." (Nomads were pretty technically impressive at the time, but good luck fitting one in your pocket, or finding the track you want in a collection of thousands.)

    darkpuma> cmdrtaco is wrongly maligned, the ipod would
              not become massively successful until further
              revisions were released.

    cmdrtaco> Thank you for setting the record straight!
https://news.ycombinator.com/item?id=19447152

Re: Jon Rubinstein on the development of the iPod [video]

#38

Earlier quoted context omitted.

The key was the Windows port of iTunes. All the online stores and rip/mix/burning didn't mean a thing if you could only cover 3% of the personal computer users out there back in the year 2000. And, remember, Jobs didn't want to do it. "We argued with Steve a bunch [about putting iTunes on Windows], and he said no. Finally, Phil Schiller and I said ‘we’re going to do it.’ And Steve said, ‘Fuck you guys, do whatever yo…

As much as Jobs didn't like Microsoft and Windows, he must've realized that without a Windows client iTunes would neithter have enough mass nor appeal for the music publishers. So in the end he got what he wanted - iTunes on Windows without him saying OK to this blasphemy. Had a cake and ate it too.

If you listen to the Rubinstein interview, the iPod and iTunes were part of a group of peripherals designed to bring users into the Macintosh ecosystem, not let them out.

Re: Jon Rubinstein on the development of the iPod [video]

#39

The key to the ipod's success was, in my opinion, the iTunes store and Apple's excellent marketing. At no point in the ipod's history was it particularly innovative with its hardware in comparison to competing devices but the enormous amounts of work that went into forging an infrastructure-level cultural presence paid dividends when it came to ipod sales. For over a decade iTunes was the place you bought music onlin…

> At no point in the ipod's history was it particularly innovative with its hardware in comparison to competing devices When the iPod came out I remember the main competitor was the Creative Nomad Jukebox. It was bulky (it was the around the same size as a Sony discman), the screen was small, and it had like 11 weirdly shaped buttons, and I think had recharable AA batteries (that took like 12 hours to charge). It was…

Having FireWire onboard allowing you to transfer songs in seconds instead of minutes was no less a gamechanger than anything else. The Nomad Jukebox was USB 1.1 and filling up a 6GB hard drive took hours.

Re: Jon Rubinstein on the development of the iPod [video]

#40

Earlier quoted context omitted.

As much as Jobs didn't like Microsoft and Windows, he must've realized that without a Windows client iTunes would neithter have enough mass nor appeal for the music publishers. So in the end he got what he wanted - iTunes on Windows without him saying OK to this blasphemy. Had a cake and ate it too.

If you listen to the Rubinstein interview, the iPod and iTunes were part of a group of peripherals designed to bring users into the Macintosh ecosystem, not let them out.

Right, and then he realized that it was better to bring users into the Apple ecosystem rather than just the Mac one.
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