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Jon Rubinstein on the development of the iPod [video]

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Re: Jon Rubinstein on the development of the iPod [video]

#21

[no time for video, so if these are answered let me know...] Two things I never got about the iPod: Why not add a second headphone jack so two people could listen and share the experience? Why didn't Apple preload some music (maybe classical stuff in the public domain, performed by affordable Eastern European orchestras) for a better out of the box experience? Think about kids getting an iPod at Christmas; until it w…

A headphone jack splitter only costs a few dollars.

Re: Jon Rubinstein on the development of the iPod [video]

#22

The key to the ipod's success was, in my opinion, the iTunes store and Apple's excellent marketing. At no point in the ipod's history was it particularly innovative with its hardware in comparison to competing devices but the enormous amounts of work that went into forging an infrastructure-level cultural presence paid dividends when it came to ipod sales. For over a decade iTunes was the place you bought music onlin…

Slashdot has a famous article edited by CmdrTaco declaring the iPod to be lame for not comparing favourably in tech specs to other devices.

Jobs has always been big on timing and marketing. He was watching multitouch since the 80s. Apple knew how to take developing tech and make it cool. Tech specs and innovation have always been 1/4 of the deal.

Re: Jon Rubinstein on the development of the iPod [video]

#23

The key to the ipod's success was, in my opinion, the iTunes store and Apple's excellent marketing. At no point in the ipod's history was it particularly innovative with its hardware in comparison to competing devices but the enormous amounts of work that went into forging an infrastructure-level cultural presence paid dividends when it came to ipod sales. For over a decade iTunes was the place you bought music onlin…

Slashdot has a famous article edited by CmdrTaco declaring the iPod to be lame for not comparing favourably in tech specs to other devices. Jobs has always been big on timing and marketing. He was watching multitouch since the 80s. Apple knew how to take developing tech and make it cool. Tech specs and innovation have always been 1/4 of the deal.

“Jobs has always been big on timing and marketing.“

Totally agree. He was really good at seeing when all necessary ingredients for a great product were close to being available.

Re: Jon Rubinstein on the development of the iPod [video]

#24
post #21

[no time for video, so if these are answered let me know...] Two things I never got about the iPod: Why not add a second headphone jack so two people could listen and share the experience? Why didn't Apple preload some music (maybe classical stuff in the public domain, performed by affordable Eastern European orchestras) for a better out of the box experience? Think about kids getting an iPod at Christmas; until it w…

A headphone jack splitter only costs a few dollars.

And lowers the volume significantly. Especially on high impedance headphones.

Re: Jon Rubinstein on the development of the iPod [video]

#25

[no time for video, so if these are answered let me know...] Two things I never got about the iPod: Why not add a second headphone jack so two people could listen and share the experience? Why didn't Apple preload some music (maybe classical stuff in the public domain, performed by affordable Eastern European orchestras) for a better out of the box experience? Think about kids getting an iPod at Christmas; until it w…

iPods don't have multiple headphone Jacks because the headphone cables aren't long enough for Social Distancing! DUH!

Re: Jon Rubinstein on the development of the iPod [video]

#26

[no time for video, so if these are answered let me know...] Two things I never got about the iPod: Why not add a second headphone jack so two people could listen and share the experience? Why didn't Apple preload some music (maybe classical stuff in the public domain, performed by affordable Eastern European orchestras) for a better out of the box experience? Think about kids getting an iPod at Christmas; until it w…

The iPod wasn't that type of device. It was an addition to iTunes. It did have a folder structure but the music files were 4 letter codes. As soon as iTunes associated a new iPod it wiped the hard drive and loaded it's own configurations and files.

iTunes on the otherhand, early on, did come with a small music selection. This would be OS9 era bands and musicians who were just famous enough to be featured but not famous enough to cost a fortune in licensing music. Also you could sign up for a monthly newsletter where Apple sent you a code to download featured artists.

Also, after years of service I cracked open my 2nd gen iPod. It was dense, there was not a spot available to add another headphone jack. Every cubic mm was occupied with battery, HD, control board, and display.

Re: Jon Rubinstein on the development of the iPod [video]

#27
post #6

The key to the ipod's success was, in my opinion, the iTunes store and Apple's excellent marketing. At no point in the ipod's history was it particularly innovative with its hardware in comparison to competing devices but the enormous amounts of work that went into forging an infrastructure-level cultural presence paid dividends when it came to ipod sales. For over a decade iTunes was the place you bought music onlin…

No: the iPod's success was in playing the vast library of pirated music everybody had collected on their desktop PC for years thanks to Napster, Kazaa, etc. Remember the fad of "burning" CDs? That was not based on "infrastructure-level cultural presence", but rampant music piracy in the 90s.

This doesn't really explain why the iPod specifically was successful, as opposed to the numerous other MP3 players offered by other manufacturers like Creative, Sandisk, iRiver, Cowon, etc.

Re: Jon Rubinstein on the development of the iPod [video]

#28

The key to the ipod's success was, in my opinion, the iTunes store and Apple's excellent marketing. At no point in the ipod's history was it particularly innovative with its hardware in comparison to competing devices but the enormous amounts of work that went into forging an infrastructure-level cultural presence paid dividends when it came to ipod sales. For over a decade iTunes was the place you bought music onlin…

The key was the Windows port of iTunes.

All the online stores and rip/mix/burning didn't mean a thing if you could only cover 3% of the personal computer users out there back in the year 2000.

And, remember, Jobs didn't want to do it.

"We argued with Steve a bunch [about putting iTunes on Windows], and he said no. Finally, Phil Schiller and I said ‘we’re going to do it.’ And Steve said, ‘Fuck you guys, do whatever you want. You’re responsible.’ And he stormed out of the room."

https://qz.com/136239/making-itunes-available-for-windows-ch...

A trillion dollar insubordination. Nothing after iPod would have happened if not for this.

Re: Jon Rubinstein on the development of the iPod [video]

#29
post #24
post #21

Earlier quoted context omitted.

A headphone jack splitter only costs a few dollars.

And lowers the volume significantly. Especially on high impedance headphones.

Isn't that just an inherent issue with resistance? I'm not super familiar with headphone internals so maybe I'm missing something.

Re: Jon Rubinstein on the development of the iPod [video]

#30

The key to the ipod's success was, in my opinion, the iTunes store and Apple's excellent marketing. At no point in the ipod's history was it particularly innovative with its hardware in comparison to competing devices but the enormous amounts of work that went into forging an infrastructure-level cultural presence paid dividends when it came to ipod sales. For over a decade iTunes was the place you bought music onlin…

The hardware was quite innovative: for example it had the tiny Toshiba spinning hard disk (and some anti-skip cache) so had a comparatively unbelievable amount of storage that fit in your pocket.

On the software side the integration with the iTunes app made it easy to use which was definitely not the case with the other devices. They were electronics gadgets -- OK to use if you read the manual and were comfortable with the mechanations of getting tunes into them. The iPod was a music listening device.

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