The key to the ipod's success was, in my opinion, the iTunes store and Apple's excellent marketing. At no point in the ipod's history was it particularly innovative with its hardware in comparison to competing devices but the enormous amounts of work that went into forging an infrastructure-level cultural presence paid dividends when it came to ipod sales. For over a decade iTunes was the place you bought music onlin…
Jon Rubinstein on the development of the iPod [video]
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Re: Jon Rubinstein on the development of the iPod [video]
#12The key to the ipod's success was, in my opinion, the iTunes store and Apple's excellent marketing. At no point in the ipod's history was it particularly innovative with its hardware in comparison to competing devices but the enormous amounts of work that went into forging an infrastructure-level cultural presence paid dividends when it came to ipod sales. For over a decade iTunes was the place you bought music onlin…
> At no point in the ipod's history was it particularly innovative with its hardware in comparison to competing devices When the iPod came out I remember the main competitor was the Creative Nomad Jukebox. It was bulky (it was the around the same size as a Sony discman), the screen was small, and it had like 11 weirdly shaped buttons, and I think had recharable AA batteries (that took like 12 hours to charge). It was…
Re: Jon Rubinstein on the development of the iPod [video]
#13Earlier quoted context omitted.
I can’t remember any portable MP3 playing device before iPod that wasn’t a joke. Are you thinking of a particular product that was comparable? I’m curious.
Define "a joke". There were quite a few flash-based players that predate the ipod and a couple of hard drive based ones. Heck, Rio was three generations into their mp3 players when the ipod was released. Apple fixed the experience for non-nerd. Instead of having to go online and find music files yourself you could just go buy them.
If all we're working with anecdata, I honestly don't know anyone who didn't have an mp3 collection before the iTunes store.
Re: Jon Rubinstein on the development of the iPod [video]
#14Earlier quoted context omitted.
I can’t remember any portable MP3 playing device before iPod that wasn’t a joke. Are you thinking of a particular product that was comparable? I’m curious.
Define "a joke". There were quite a few flash-based players that predate the ipod and a couple of hard drive based ones. Heck, Rio was three generations into their mp3 players when the ipod was released. Apple fixed the experience for non-nerd. Instead of having to go online and find music files yourself you could just go buy them.
The tech for the first iPod (Firewire and a 5GB hdd) made it essentially a different category of device.
Re: Jon Rubinstein on the development of the iPod [video]
#15The key to the ipod's success was, in my opinion, the iTunes store and Apple's excellent marketing. At no point in the ipod's history was it particularly innovative with its hardware in comparison to competing devices but the enormous amounts of work that went into forging an infrastructure-level cultural presence paid dividends when it came to ipod sales. For over a decade iTunes was the place you bought music onlin…
iTunes’ proposition at the time was Rip Mix Burn, making it the repository for the music all from your existing CDs. Myself and most people I knew had big MP3 collections long before we got players.
Re: Jon Rubinstein on the development of the iPod [video]
#16Two things I never got about the iPod:
Why not add a second headphone jack so two people could listen and share the experience?
Why didn't Apple preload some music (maybe classical stuff in the public domain, performed by affordable Eastern European orchestras) for a better out of the box experience? Think about kids getting an iPod at Christmas; until it was sync'd to a computer, there wasn't much to do with it.
Re: Jon Rubinstein on the development of the iPod [video]
#17Earlier quoted context omitted.
I can’t remember any portable MP3 playing device before iPod that wasn’t a joke. Are you thinking of a particular product that was comparable? I’m curious.
Define "a joke". There were quite a few flash-based players that predate the ipod and a couple of hard drive based ones. Heck, Rio was three generations into their mp3 players when the ipod was released. Apple fixed the experience for non-nerd. Instead of having to go online and find music files yourself you could just go buy them.
Everything about it sucked ass, including transferring songs over serial.
Re: Jon Rubinstein on the development of the iPod [video]
#18The key to the ipod's success was, in my opinion, the iTunes store and Apple's excellent marketing. At no point in the ipod's history was it particularly innovative with its hardware in comparison to competing devices but the enormous amounts of work that went into forging an infrastructure-level cultural presence paid dividends when it came to ipod sales. For over a decade iTunes was the place you bought music onlin…
Not to mention its design, they were possibly the only MP3 player that looks good.
Re: Jon Rubinstein on the development of the iPod [video]
#19[no time for video, so if these are answered let me know...] Two things I never got about the iPod: Why not add a second headphone jack so two people could listen and share the experience? Why didn't Apple preload some music (maybe classical stuff in the public domain, performed by affordable Eastern European orchestras) for a better out of the box experience? Think about kids getting an iPod at Christmas; until it w…
Re: Jon Rubinstein on the development of the iPod [video]
#20Earlier quoted context omitted.
I can’t remember any portable MP3 playing device before iPod that wasn’t a joke. Are you thinking of a particular product that was comparable? I’m curious.
Define "a joke". There were quite a few flash-based players that predate the ipod and a couple of hard drive based ones. Heck, Rio was three generations into their mp3 players when the ipod was released. Apple fixed the experience for non-nerd. Instead of having to go online and find music files yourself you could just go buy them.