Jon Rubinstein on the development of the iPod [video]
1–10 of 60 posts
Re: Jon Rubinstein on the development of the iPod [video]
#2Re: Jon Rubinstein on the development of the iPod [video]
#3Re: Jon Rubinstein on the development of the iPod [video]
#4The key to the ipod's success was, in my opinion, the iTunes store and Apple's excellent marketing. At no point in the ipod's history was it particularly innovative with its hardware in comparison to competing devices but the enormous amounts of work that went into forging an infrastructure-level cultural presence paid dividends when it came to ipod sales. For over a decade iTunes was the place you bought music onlin…
Re: Jon Rubinstein on the development of the iPod [video]
#5The key to the ipod's success was, in my opinion, the iTunes store and Apple's excellent marketing. At no point in the ipod's history was it particularly innovative with its hardware in comparison to competing devices but the enormous amounts of work that went into forging an infrastructure-level cultural presence paid dividends when it came to ipod sales. For over a decade iTunes was the place you bought music onlin…
When the iPod came out I remember the main competitor was the Creative Nomad Jukebox. It was bulky (it was the around the same size as a Sony discman), the screen was small, and it had like 11 weirdly shaped buttons, and I think had recharable AA batteries (that took like 12 hours to charge). It was awesome to have all those songs on there, but the thing was a chore to use.
The original iPod was Mac only but it was delightful to use, it fit in your pocket, had an innovative scrolling mechanic, and charged through the same wire as it used for data.
Of course marketing and harmony with iTunes helped a ton, but pound for pound the iPod was simply a better product even without those crutches.
Re: Jon Rubinstein on the development of the iPod [video]
#6The key to the ipod's success was, in my opinion, the iTunes store and Apple's excellent marketing. At no point in the ipod's history was it particularly innovative with its hardware in comparison to competing devices but the enormous amounts of work that went into forging an infrastructure-level cultural presence paid dividends when it came to ipod sales. For over a decade iTunes was the place you bought music onlin…
Re: Jon Rubinstein on the development of the iPod [video]
#7The key to the ipod's success was, in my opinion, the iTunes store and Apple's excellent marketing. At no point in the ipod's history was it particularly innovative with its hardware in comparison to competing devices but the enormous amounts of work that went into forging an infrastructure-level cultural presence paid dividends when it came to ipod sales. For over a decade iTunes was the place you bought music onlin…
I can’t remember any portable MP3 playing device before iPod that wasn’t a joke. Are you thinking of a particular product that was comparable? I’m curious.
Apple fixed the experience for non-nerd. Instead of having to go online and find music files yourself you could just go buy them.
Re: Jon Rubinstein on the development of the iPod [video]
#8The key to the ipod's success was, in my opinion, the iTunes store and Apple's excellent marketing. At no point in the ipod's history was it particularly innovative with its hardware in comparison to competing devices but the enormous amounts of work that went into forging an infrastructure-level cultural presence paid dividends when it came to ipod sales. For over a decade iTunes was the place you bought music onlin…
Re: Jon Rubinstein on the development of the iPod [video]
#9The key to the ipod's success was, in my opinion, the iTunes store and Apple's excellent marketing. At no point in the ipod's history was it particularly innovative with its hardware in comparison to competing devices but the enormous amounts of work that went into forging an infrastructure-level cultural presence paid dividends when it came to ipod sales. For over a decade iTunes was the place you bought music onlin…
Re: Jon Rubinstein on the development of the iPod [video]
#10The key to the ipod's success was, in my opinion, the iTunes store and Apple's excellent marketing. At no point in the ipod's history was it particularly innovative with its hardware in comparison to competing devices but the enormous amounts of work that went into forging an infrastructure-level cultural presence paid dividends when it came to ipod sales. For over a decade iTunes was the place you bought music onlin…
Of course, you could say the iTunes way of structuring metadata was essential for the UI, and I would agree. However, I hated the iTunes software on the desktop, and I've always ran alternative clients, and I know many others who did as well. When alternative iPod software came up that had directory support, that was great too.
After the iPod became popular, no other company was able to come up with the alternative, equally capable storage/price hardware. It took years for Sony/Creative to come up with good alternatives, and then iPhone took over.