It really strikes me how many times new products fail to describe efficiently what they do. It often seems they're explaining what the project/service does to someone who already knows it rather than to someone who just landed on their website. Many Apache products lack of proper explanation, in my opinion. Some times even AWS services. Well, it could be I'm bad at understanding their explanation. Am I the only one t…
We have two products in market. An "old" one (that actually paid the bills for a looong time). And another, newer one that was supposed to replace the old one way to long ago as well (That didn't happen yet, but to be honest... it's complicated).
Every time I was shown what the new product does, it was a demonstration of how it works, related to the old one.
The question "what does this product provides to our customers that the old one doesn't" hasn't been answered in years.
Epilogue: Couple years back we got a beast of a sales man, and he's shoving the new product down the customers throat as if it was heroin laced candy. I'm not complaining, but would we had dedicated the dev time to the old product, we would probably be a main competitor in our market.