This is similar with maple syrup, which comes from sugar maple trees. We sought it out for the sugar. Now that it is a really, really expensive way to get sugar, we still love it. Nevermind that other trees produce very similar flavors. Ever try birch tablets? They taste a lot like maple, probably just as complex a flavor, but of course they need regular sugar to sweeten them because birch trees make plenty of flavor, but not much in the way of sugar. Still, we seek out pure maple syrup because of tradition.
Now that we have far cheaper and purer sources of sugar, we still want honey, but again, more for traditional reasons than anything else. We try to convince ourselves of the benefits, because we really want to keep these traditional foods in our lives. And while we don't want it to be fake, we also can't actually tell the difference if it is.
This just lends itself to fraud.