BMW’s new flat logo is everything that’s wrong with modern logo design

Post by [deleted] » Thu, Mar 05, 2020, 8:07 PM UTC

neya wrote: post #113

turbinerneiter wrote: post #8

BMW builds _cars_, not Apps. They pride themselves in craftsmanship. The Logo badge on the actual car is a three dimensional, physical thing. Instead of embracing that, they made it flat like an App icon. It will look shit on cars and it does not communicate that BMW builds _real machines_. Everybody is going crazy about going digital and they forget what they are good at and what the customer likes them for.

> They pride themselves in craftsmanship. Designing a good logo is also craftsmanship.

Post by taxidump » Thu, Mar 05, 2020, 8:12 PM UTC

holoduke wrote: post #150

turbinerneiter wrote: post #8

BMW builds _cars_, not Apps. They pride themselves in craftsmanship. The Logo badge on the actual car is a three dimensional, physical thing. Instead of embracing that, they made it flat like an App icon. It will look shit on cars and it does not communicate that BMW builds _real machines_. Everybody is going crazy about going digital and they forget what they are good at and what the customer likes them for.

Even in apps you could argue if flat design is the best way to go. Since Google maps changed their icon I have a hard time finding it instantly between the dozen other flat app logos on my screen.

Post by awb » Thu, Mar 05, 2020, 8:20 PM UTC

lowdose wrote: post #78

awb wrote: post #58

Earlier quoted context omitted.

> Companies don't just have some intern change their logo up for no reason at all. Companies redesign their brand (websites, logos, etc.) all the time and it often correlates with a new hire who wants a "fresh start" with the brand. Jens Thiemer who is the SVP of Customer and Brand and spearheaded this effort has been at BMW a little over 1 year. It's a way of staking your claim at a company and putting your literal…

Just out of interest are you a freelancer?

Post by weinzierl » Thu, Mar 05, 2020, 8:27 PM UTC

amdavidson wrote: post #83

mastre_ wrote: post #72

Earlier quoted context omitted.

> They pride themselves in craftsmanship. Used to. These days, not so much. And they're misfiring quite a bit. For example, the new X3 xDrive30e gets a measly 18 miles of electric range (EPA; real-world likely less). All of that added complexity and weight for very little benefit (in 2020 -- 10 years ago it would have been alright). No 3er manuals in the US anymore. Have you seen the rear of the new 3er which looks l…

You are conflating design decisions with craftsmanship. I would argue that they still pride themselves in the execution of the designs, even if you (and I) disagree with some of the design direction.

Post by huebomont » Thu, Mar 05, 2020, 8:49 PM UTC

remarkEon wrote: post #41

turbinerneiter wrote: post #8

BMW builds _cars_, not Apps. They pride themselves in craftsmanship. The Logo badge on the actual car is a three dimensional, physical thing. Instead of embracing that, they made it flat like an App icon. It will look shit on cars and it does not communicate that BMW builds _real machines_. Everybody is going crazy about going digital and they forget what they are good at and what the customer likes them for.

>Everybody is going crazy about going digital... This Logo design change is so out of left field too, since the craze about "going digital" feels almost a decade old at this point.