> Now imagine - it's the early 13th century. You're sitting inside the Hagia Sophia. Marble pillars rise up around you. Dusty light filters into the windows in the massive dome above. The Hagia Sophia was also a great tool for the Byzantine Emperors to convert other leaders to Orthodox Christianity. There are stories of various leaders being so overcome by the experience of a mass in the Hagia Sophia that they embrac…
That basically works like the concept of "culture" in the Civilization video games. If you have more "culture" you gain all sorts of upper hands over the other players. (I know the comparison is rather silly)
I don't mean to demean religion, it's just the reality of how mass conversions often work. You get pulled in by the fancy cars, but you stay for the social networks and economic opportunities.