Earlier quoted context omitted.
”Netflix and IPFS began collaborating on ways to incorporate peer-to-peer services into Netflix’s developer tooling” Developer tooling is a pretty limited part of their traffic probably
The volume of traffic doesn't really matter that much. Developer productivity is just as important as the service you're actually selling when you're the size of Netflix. If your N thousand engineers are suddenly unable to work, or slowed down by X%, that's a huge problem. Large companies treat (or should treat) developer tooling issues as seriously as application outages. If Netflix is using IPFS for anything worth…
I say this as a developer for a FANG company.
It’s still an endorsement, but not nearly as strong as if the broadcasting was somehow relying on IPFS. As it is, this is probably just some engineering manager that made some non-crucial tool and put that on ipfs.