It's funny: I always thought the Internet and platforms like Amazon with the collaborative reviewing system would make brands more and more obsolete, because you could just pick high-quality products from smaller manufacturers by looking at user reviews. Now I find that I rely more and more on brands to decide which things I buy, because I simply cannot trust user reviews in most of the cases. Recently there are more…
Unfortunate, brand loyalty doesn't mean anything anymore: - a lot of companies don't manufacture the product themself - they don't even manufacture two products from the same subcontractor - sometime, the same product, between two batches, is not produce by the same sub-contractor - big players just don't care. Cisco is not going to lose business because you chose to not buy, and most people won't follow you to allow…
But the brand is responsible for the quality as perceived by the customer. They retain any good brand image by properly managing supply/subcontractor chain with quality control.
For the end user expiernce, it is not important who manufactures what but what assurances about the quality are made.