Recall that this is the same provincial government that used public money to put stickers on gas pumps in what amounts to a protest on federal carbon taxes. Taxpayer money spent on a brazenly partisan political campaign.
I will take 200 sticker campaigns over what the Canadian Federal Liberals are doing with their "journalism initiative". That initiative is $600 million being given openly to news agencies who agree with the Canadian Liberals or are approved by a body composed largely of Liberal and Liberal-friendly decision makers. This is a solid step towards the rise of populism in Canada as it legitimizes every single claim of media bias and calls of "fake news".
By comparison, stickers are just a waste of money, but they don't threaten the very core of the country.