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Marketers are panicking over Google's plan to yank cookies from advertising

businessinsider.com

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Re: Marketers are panicking over Google's plan to yank cookies from advertising

#21

Post by taurath »

allovernow wrote: post #10

At this point I'm absolutely convinced that anything bad for adtech is good for society. Absolute profit driven evil. An entire industry built around psychological manipulation for the sole purpose of convincing people to consume products that they likely don't need, while simulataneously setting the stage for an Orweillian surveillance state... No one with a conscience should be working in adtech. And there are far…

If it were driving new novel great “free” services that’d be one thing, as it did with maps gmail and search, but now that it’s reached maturity and there aren’t as many low hanging fruit its all gone to consolidation and anti customer incentives.

Re: Marketers are panicking over Google's plan to yank cookies from advertising

#22

Post by bad_user »

friendlybus wrote: post #20
allovernow wrote: post #10

At this point I'm absolutely convinced that anything bad for adtech is good for society. Absolute profit driven evil. An entire industry built around psychological manipulation for the sole purpose of convincing people to consume products that they likely don't need, while simulataneously setting the stage for an Orweillian surveillance state... No one with a conscience should be working in adtech. And there are far…

Who defines what people need? Buying a can of soda is not something people need when water is so cheap. Buying that soda (as a collective effort) keeps thousands of people employed, and keeps their families growing. Society relies on advertising. The Orwellian state has been growing for decades. Adtech is no unique villain in this story. Adtech has been used to sell copies of 1984 and A Brave New World. Something peo…

Soda on the other hand can be easily overconsumed and delivers empty calories that aren't balanced at the next meal. Soda is in the group of foods, usually ultra-processed, that are responsible for the obesity epidemic. And it's being advertised to children mostly, who don't have much self control, with obesity and diabetes rates in children climbing year after year.

Don't get me wrong, I don't think soda is toxic or evil or that it should be taxed or banned. But in the context of a worldwide obesity trend, I would ban the commercials for it, or at least the ones targeting children.

I understand that buying soda keeps people employed. But it's also the perfect example of what's wrong in the current society.

Maybe we can find more worthwhile pursuits than selling sugared water.

Re: Marketers are panicking over Google's plan to yank cookies from advertising

#23

Post by allovernow »

friendlybus wrote: post #20
allovernow wrote: post #10

At this point I'm absolutely convinced that anything bad for adtech is good for society. Absolute profit driven evil. An entire industry built around psychological manipulation for the sole purpose of convincing people to consume products that they likely don't need, while simulataneously setting the stage for an Orweillian surveillance state... No one with a conscience should be working in adtech. And there are far…

Who defines what people need? Buying a can of soda is not something people need when water is so cheap. Buying that soda (as a collective effort) keeps thousands of people employed, and keeps their families growing. Society relies on advertising. The Orwellian state has been growing for decades. Adtech is no unique villain in this story. Adtech has been used to sell copies of 1984 and A Brave New World. Something peo…

>How effective could the brainwashing be if people are choosing to leave it?

I think you're overestimating the average user's technical knowledge. The vast majority of people probably don't even know browsers have plugins.

Re: Marketers are panicking over Google's plan to yank cookies from advertising

#24

Post by petra »

friendlybus wrote: post #20
allovernow wrote: post #10

At this point I'm absolutely convinced that anything bad for adtech is good for society. Absolute profit driven evil. An entire industry built around psychological manipulation for the sole purpose of convincing people to consume products that they likely don't need, while simulataneously setting the stage for an Orweillian surveillance state... No one with a conscience should be working in adtech. And there are far…

Who defines what people need? Buying a can of soda is not something people need when water is so cheap. Buying that soda (as a collective effort) keeps thousands of people employed, and keeps their families growing. Society relies on advertising. The Orwellian state has been growing for decades. Adtech is no unique villain in this story. Adtech has been used to sell copies of 1984 and A Brave New World. Something peo…

Cola doesn't needs ads to be sold. It's tasty, people like it.

But ads and branding are powerful tools in creating huge companies.

What happens without that ? maybe the sugary drinks industry starts looking like the craft beer industry.

Is that a bad thing ?

Re: Marketers are panicking over Google's plan to yank cookies from advertising

#25

Post by petra »

Nasrudith wrote: post #17
allovernow wrote: post #10

At this point I'm absolutely convinced that anything bad for adtech is good for society. Absolute profit driven evil. An entire industry built around psychological manipulation for the sole purpose of convincing people to consume products that they likely don't need, while simulataneously setting the stage for an Orweillian surveillance state... No one with a conscience should be working in adtech. And there are far…

I am certainly no fan of current advertising - it is fundamentally backwards from what is useful - the customer wants information on what would fufill their needs and desires and should shape the provider. Beyond sinple "this exists" advertising tries to shape their desire to the product. Unfortunately there isn't exactly even a good theory for a better information propagation mechanism for resource allocation let al…

Sure, there isn't a good theory for information propagation. Everything we have is flawed.

But advertising is, at it's core, based on lies and highly optimized manipulation.

It's not hard to offer something better. The internet, with all the fake news, and the SEO's is still somewhat better, in my opinion.

And if we aim higher, compare that to something like the WireCutter reviews - which tries(afaik) to offer an in-depth, unbiased reviews, and is backed by the reputation of the NY times.

Re: Marketers are panicking over Google's plan to yank cookies from advertising

#26

Post by drdeadringer »

allovernow wrote: post #10

At this point I'm absolutely convinced that anything bad for adtech is good for society. Absolute profit driven evil. An entire industry built around psychological manipulation for the sole purpose of convincing people to consume products that they likely don't need, while simulataneously setting the stage for an Orweillian surveillance state... No one with a conscience should be working in adtech. And there are far…

If only I had a pair of glasses which let me see the real world of subliminal, consumer-driving messaging a la "They Live".

Re: Marketers are panicking over Google's plan to yank cookies from advertising

#27

Post by unexaminedlife »

Not sure, but it seems there may be a fundamental question being asked here. If I trust somedomain.com, does this automatically mean I trust advertisers on said website? In fact it becomes even clearer where the trust boundary lies when taking into account the fact that even somedomain.com is putting advertising decisions into the hands of a 3rd party.

So, how far should the infrastructure of the web go in terms of assuming trust boundaries transcend the immediate trust and obvious relationship between end user and domain?

Re: Marketers are panicking over Google's plan to yank cookies from advertising

#28

Post by eganist »

pazimzadeh wrote: post #5
eganist wrote: post #4

Earlier quoted context omitted.

so is the web button under OP's link.

Still paywalled

can't repro; worked fine for me.

but here's an alternative i.e. what I see after I load the page and switch into reader view on firefox: https://i.imgur.com/uN0CU9Q.jpg

Re: Marketers are panicking over Google's plan to yank cookies from advertising

#29

Post by manicdee »

friendlybus wrote: post #20
allovernow wrote: post #10

At this point I'm absolutely convinced that anything bad for adtech is good for society. Absolute profit driven evil. An entire industry built around psychological manipulation for the sole purpose of convincing people to consume products that they likely don't need, while simulataneously setting the stage for an Orweillian surveillance state... No one with a conscience should be working in adtech. And there are far…

Who defines what people need? Buying a can of soda is not something people need when water is so cheap. Buying that soda (as a collective effort) keeps thousands of people employed, and keeps their families growing. Society relies on advertising. The Orwellian state has been growing for decades. Adtech is no unique villain in this story. Adtech has been used to sell copies of 1984 and A Brave New World. Something peo…

Why do I need to work to further someone else’s goals just to earn currency to “pay my way”?

How does encouraging people to buy Coke help the nation more than just giving that money directly to the public utilities?

Re: Marketers are panicking over Google's plan to yank cookies from advertising

#30

Post by friendlybus »

allovernow wrote: post #23
friendlybus wrote: post #20

Earlier quoted context omitted.

Who defines what people need? Buying a can of soda is not something people need when water is so cheap. Buying that soda (as a collective effort) keeps thousands of people employed, and keeps their families growing. Society relies on advertising. The Orwellian state has been growing for decades. Adtech is no unique villain in this story. Adtech has been used to sell copies of 1984 and A Brave New World. Something peo…

>How effective could the brainwashing be if people are choosing to leave it? I think you're overestimating the average user's technical knowledge. The vast majority of people probably don't even know browsers have plugins.

I'm aware of that. I'm pushing the argument to the edge to show that ads are likely not as effective in reducing intellect as parent describes. Technical knowledge is not a panacea against the psychological effects of being advertised to, it only allows a user to turn them off. People fully soaked in advertising choose to leave the ad world.
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