11–20 of 37 posts
Does anyone believe for one picosecond they will block their own cookies? I switched to Firefox when I tried to block all 3rd aprty cookies on Chrome and found some (Google's) that just wouldn't disappear.
> The IAB Tech Lab this week called for publishers, advertisers, and adtech companies to unite to create standards and a replacement for third-party cookies on browsers like Chrome, Apple's Safari and Mozilla-owned Firefox. Dubbed Project Rearc, the effort is eventually supposed to include a consumer ad campaign to reach 2 billion people.
...bwuh?
Is this a broadside against Facebook's trackers? Does anyone believe for one picosecond they will block their own cookies? I switched to Firefox when I tried to block all 3rd aprty cookies on Chrome and found some (Google's) that just wouldn't disappear.
The article is paywalled (or at least gated).
Amusingly, the paywall appears to be frontend-only. Stop the page from finishing loading before the modal appears and you can read the whole thing. > The IAB Tech Lab this week called for publishers, advertisers, and adtech companies to unite to create standards and a replacement for third-party cookies on browsers like Chrome, Apple's Safari and Mozilla-owned Firefox. Dubbed Project Rearc, the effort is eventually s…
In their ideal world every browser would be required to include a persistent unique per user ID.
I wonder if this will finally be the death of display advertising - the value is already insanely low. And for the most part we have moved on to other channels.
At this point I'm absolutely convinced that anything bad for adtech is good for society. Absolute profit driven evil. An entire industry built around psychological manipulation for the sole purpose of convincing people to consume products that they likely don't need, while simulataneously setting the stage for an Orweillian surveillance state... No one with a conscience should be working in adtech. And there are far…
I wouldn't go so far to go zero sum with ad tech vs society. To be a smartass bathing the worls in nuclear fire would be bad for adtech and bad for society. Not to mention society is horrifyingly vague and exploitable. You can call the downfall of the Kim Jonh dynasty, the military, and the rise of a free and democratic North Korea/unified Korea the a destruction of a society.
Personally I suspect that critical analysis by default isn't used period and the issues of influencers far predate ad tech. One bit of accidental good they can engage in is building skepticism - a cure all claim is greeted with more incredulity today than in the old west.
Firefox has been doing it for a while now as well iirc.
Chrome only appears to be doing it now that they’ve got people logging into their browser, and even if not, sending a unique ID to googles servers - some far more powerful and persistent than anything a cookie ever gave.
At this point I'm absolutely convinced that anything bad for adtech is good for society. Absolute profit driven evil. An entire industry built around psychological manipulation for the sole purpose of convincing people to consume products that they likely don't need, while simulataneously setting the stage for an Orweillian surveillance state... No one with a conscience should be working in adtech. And there are far…
Adtech has been used to sell copies of 1984 and A Brave New World. Something people arguably don't need to survive, and enjoy reading anyway.
Bill Hicks had a great bit on advertisers. I think the argument for adtech's potential for evil can be better articulated. After all, ublock origin, adblocking tech has millions of users. How effective could the brainwashing be if people are choosing to leave it?