I knew this was the case but the reminder is just more motivation to revert back to purchasing optical media, ripping it, and using mpv on a computer. I don't want my entertainment to be tied up with advertising. I don't want my whole life to be subject to metrics.
Optical media these days has a horribly intrusive DRM system, which prevents you from watching the content on most of PCs (see AACS 2.0 on Blu-Ray drives). Ripping them is pretty much impossible unless you do some very DMCA illegal firmware patching... and even that doesn't always work.
Just let me buy DRM-free movies and download them to my NAS - and without all the tracking bullshit!