Here’s the Guardian article which linked the site: https://www.theguardian.com/culture/2020/feb/07/ai-in-the-ad... To my mind there is a massive need for us in the software world to pause and think about the ethics of all of this. Engineers more broadly have well developed ethical codes, we should too.
So are you saying software developers should have to take the equivalent of a Bar exam in order to practice software development in a given state? That way ethical code violations have teeth because you can be debarred. As of now anyone and their dog can practice software development and I'm not sure what a nebulous "ethical code" would imply for them.
We need increased awareness of ethics but we don't need more government involvement or any other form of coercion. Governments are already far less ethical then pretty much any other organisation or institution.