Here’s the Guardian article which linked the site: https://www.theguardian.com/culture/2020/feb/07/ai-in-the-ad... To my mind there is a massive need for us in the software world to pause and think about the ethics of all of this. Engineers more broadly have well developed ethical codes, we should too.
https://www.computer.org/education/code-of-ethics
Copyright 1999. I was taught ethics in my college work, so clearly everyone else just ignores it like they do for the various other fields where there is an ethics code. People suck.