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Alphabet earnings show Google Cloud on $10B run rate

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Re: Alphabet earnings show Google Cloud on $10B run rate

#201
post #43

Does anyone know if there are numbers somewhere for how much energy the different cloud providers use? Would be interesting to see which is more efficient from that perspective for those of us who care about such things. Energy per $ revenue or even better per compute would be helpful.

A cloud provider that specializes in compute will have vastly higher energy costs than a cloud provider that specializes in storage. Even without explicit specialization, it's not unreasonable to assume that the distribution of compute-heavy and storage-heavy customers is quite different between providers. So you'd have to sort of calculate that out. But if you do that, I'm not sure what would even differentiate them…

I know that Microsoft's datacenters, and probably many other, are parked next to cheap power sources like hydro plants that aren't near any major demand sources.

Re: Alphabet earnings show Google Cloud on $10B run rate

#202
post #93

Earlier quoted context omitted.

Do you mean in terms of revenue dollars growth, revenue percent growth? Total number of customers growth? Growth amongst solo devs? Growth amongst fortune 500? There are many ways to look at this

% growth of revenues among the top cloud providers is the normal comparison.

It would be shocking if Google were in last place by that metric! After all their baseline is so much lower.

Are they really?

Re: Alphabet earnings show Google Cloud on $10B run rate

#203
post #135

I hate how we are just giving away control over the internet to Amazon/Google. How does a small cloud provider stay in business when up against these multi billion dollar companies? At any point in time, these companies can just lower the cost of their products, and suffer through a few bad quarters while the small businesses slowly bleed out and die.

So predatory pricing is very illegal, and considering that there are three major players in this space (azure/gcp/aws), all three of them would have to coordinate to kill other competition (since otherwise one of them could break from the deal and make their own money by betraying the other two), which is also very illegal. And why would they even need to do something like that? AWS is wildly profitable anyway with e…

What about the case of Amazon vs Diapers.com? Amazon basically undersold this company on diapers to the point where diapers.com was told to sell to Amazon or fuck off and die. The company ended up selling out for $540M USD.

This behavior is illegal yet Amazon is still here. While there’s no obvious case for their cloud division, it’s not unprecedented within the company to do so.

Re: Alphabet earnings show Google Cloud on $10B run rate

#204

Earlier quoted context omitted.

I agree, Google is not enterprise focused as far as I can tell. Microsoft is and that why Azure has been able to do so well so quickly. It's impressive to me that Amazon was able to shift focus to AWS without much existing presence in enterprise tech stacks.

I find that impressive too - completely different to its core business. Totally flies in the face of any advice to stick with the business you know.

Bezos graduated summa cum laude electrical engineering and computer science and then had a fair part in building out Amazon's own infrastructure. He probably knew that stuff quite well even if it was only a support to the core business.

Re: Alphabet earnings show Google Cloud on $10B run rate

#205

Earlier quoted context omitted.

So predatory pricing is very illegal, and considering that there are three major players in this space (azure/gcp/aws), all three of them would have to coordinate to kill other competition (since otherwise one of them could break from the deal and make their own money by betraying the other two), which is also very illegal. And why would they even need to do something like that? AWS is wildly profitable anyway with e…

You seem to imply coordination requires some sort of deal/communication between the entities.

Sorry for the miscommunication then, since if it seems like I was implying that, I clearly wasn't explicit enough in stating that this sort of tactic would not work because it absolutely requires communication in order to coordinate. The game theory does not support the idea that coordination could happen without communication. AWS, Azure, and GCP are all competitors who are incentivized to make moves that hurt the others at their benefit. Coordinating would be moving away from the nash equilibrium, and that behavior would not be able to be sustained without a defined punishment as a part of a collusive relationship, and they would need to communicate to set that up.

Re: Alphabet earnings show Google Cloud on $10B run rate

#206
post #203

Earlier quoted context omitted.

So predatory pricing is very illegal, and considering that there are three major players in this space (azure/gcp/aws), all three of them would have to coordinate to kill other competition (since otherwise one of them could break from the deal and make their own money by betraying the other two), which is also very illegal. And why would they even need to do something like that? AWS is wildly profitable anyway with e…

What about the case of Amazon vs Diapers.com? Amazon basically undersold this company on diapers to the point where diapers.com was told to sell to Amazon or fuck off and die. The company ended up selling out for $540M USD. This behavior is illegal yet Amazon is still here. While there’s no obvious case for their cloud division, it’s not unprecedented within the company to do so.

Good point. As a counter, this article (It's a national review article, so take it with a large grain of salt - I don't agree with it entirely but you and I have likely read the same articles on the other side of this and the NR article provides a good alternate perspective) suggests that the Quidsi case is not really predatory pricing (as the FTC determined in their investigation) as this did not drive amazon to achieve a monopoly in diaper sales (most diapers are still bought in grocery stores etc), even in the online space did not have a long term effect (The founders of Quidsi did quite well for themselves in their next venture, Jet.com). The allegations of undercutting to kill quidsi also came primarily from the founders and hasn't really been backed up. In the long term, that didn't really impact the consumer at all, even if amazon did kill Quidsi, they weren't able to shape the market.

https://www.nationalreview.com/corner/misplaced-trust-antitr...

Re: Alphabet earnings show Google Cloud on $10B run rate

#207
post #186

Earlier quoted context omitted.

I believe the "reputation" is simply the fact that you cannot call someone at Google for support unless you're an enterprise customer (GSUITE). That's the new trend though for almost all companies. Customer telephone support is costly, difficult to manage, difficult to staff, and problematic customers consume an overwhelming amount of resources - orders of magnitude more than their value as a customer. ...on the ente…

The problem is companies that treat support as a cost center. A healthy company mines the hell out of it for feature discovery and product improvement. These people are literally continually talking to your customers about what their actual pain points are!

The problem is that that data is incredibly hard to mine.

Re: Alphabet earnings show Google Cloud on $10B run rate

#208
post #97

Whatever the number, it would be 10 times better if google didn’t have such a terrible terrible customer service reputation plus a reputation for closing services down. Google utterly fails to understand the need for its customers to trust that google will support and service them and not destroy their business after building on a google platform. Apparently they are completely oblivious to these things being importa…

My experience with Azure match Google's reputation, and no, having an Enterprise Agreement with Azure doesn't help one bit, other than having an army of evangelists and partners chasing after you.

I completely disregard any documentation or information older than 2019, and I'm a bit suspicious if it is from the first half of the year, that is how often they change things for no apparent reason.

Their support will likely try to convince you to rewrite your app with their latest stack than solve obvious issues with Azure.

The only positive thing about the whole ecosystem is that support and evangelists/presales will likely admit bugs and share workarounds they've used. For example deploying AKS from the portal has a 50% chance of failing because it will not have created the service principle before something else requires it - so they will recommend creating the service principal in advance and selecting it in the config.

Re: Alphabet earnings show Google Cloud on $10B run rate

#209
post #54
post #2

Meh. I'd wish Microsoft and Google would start separating their actual cloud platform (Azure, GCP) revenues from their "cloud" SaaS revenue (Office 365, G Suite). It'd make comparisons to AWS a lot more meaningful. Edit: Apparently Microsoft is already doing this.

It’s a little unrelated but Azure and Office 365 are becoming the same thing in large enterprise, utilising the same Azure AD, letting you run the same powershell/python managed services on your office 365 platform from your Azure platform. Utilising things like OIOSAML for multi-organisational setups for IDM with a mix of local, azure AD and office 365 account management. I personally prefer things like digital ocea…

What's special about Office 365 wrt GDPR?

Re: Alphabet earnings show Google Cloud on $10B run rate

#210
post #117

Earlier quoted context omitted.

Do you have any experience with GCP as an enterprise customer compared to AWS or Azure? Is GSuite or GCP support any worse or are you just assuming those experiences are the same as what you get with a free GMail account? I mean, what kind of support does a small business with two EC2 Instances or three Office 365 licenses really get? I can’t imagine you get to call someone and get in-depth technical help for free. I…

I'm an enterprise GCP customer, Google Support have a few superbly irritating habits: 1. They link to generic documentation that doesn't solve my problem 2. They insist that things that are clearly bugs aren't bugs until they're provided with some trivial reproduction case that satisfies them 3. They refuse to advise on issues with beta products despite half of GCP's products being in a beta 4. They are sometimes jus…

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