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Make your product so good that it doesn’t need any annoying walkthroughs, tips or checklists. How? User testing, full story, user interviews, detailed product metrics, continuous improvements and giving your designers a lot of power.
Sometimes I really appreciate a good walkthrough.
> Well, if you use something called a "sniper link", you might make your users' lives easier. Simply go to your inbox and run a search that displays your confirmation email. Then copy that link, and use that on your confirmation page. Then your users will be directed straight to the actual email. This saves them time, and improves the overall user experience. Never heard of this before, I'm assuming it means generate…
It seems that the term comes from here https://growth.design/case-studies/trello-user-onboarding/ and it means that you can add search parameters in the link, e.g. https://mail.google.com/mail/u/0/#search/from%3A%40trello.co...
I'll say the video game industry has more to teach us about onboarding than other industries will.
https://drive.google.com/file/d/103FI07J_lwXwbiqPlEMbQb3B_Um... for anyone who doesn't want to make up a fake email to get the graphic.
Source: I've worked with the marketing teams of 15+ b2b SaaS companies (https://twitter.com/kevinwlordbarry/status/12222616726367109...)
Earlier quoted context omitted.
Agree, there’s a certain art to getting it right and most just come off as pandering. Sort of like the testimonial sections - rarely do they feel authentic. Compliments so sweet that they taste disgusting.
It’s funny how we know testimonials are hand picked but still get influenced by them, even if they don’t feel authentic. Those star ratings must act as dopamine hits or something.
E.g. "I figured this was yet another half-baked project management application, but this surprised me." -- Customer #1