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State of SaaS Product Onboarding

userpilot.com

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Re: State of SaaS Product Onboarding

#3
> Well, if you use something called a "sniper link", you might make your users' lives easier. Simply go to your inbox and run a search that displays your confirmation email. Then copy that link, and use that on your confirmation page. Then your users will be directed straight to the actual email. This saves them time, and improves the overall user experience.

Never heard of this before, I'm assuming it means generate a link to a search which will show the confirmation email based on the domain of the email address. This will likely not work for anyone using a work email unless you do some snooping on the DNS for that domain (sorry B2B).

Re: State of SaaS Product Onboarding

#4

> Well, if you use something called a "sniper link", you might make your users' lives easier. Simply go to your inbox and run a search that displays your confirmation email. Then copy that link, and use that on your confirmation page. Then your users will be directed straight to the actual email. This saves them time, and improves the overall user experience. Never heard of this before, I'm assuming it means generate…

It seems that the term comes from here https://growth.design/case-studies/trello-user-onboarding/ and it means that you can add search parameters in the link, e.g. https://mail.google.com/mail/u/0/#search/from%3A%40trello.co...

Re: State of SaaS Product Onboarding

#5
It would be interesting to see video statistics broken down by the country from which the website is operated.

It could be that the percentage of sites that use videos is so low because many of the sites are from countries where English is not their first language thus it is hard for them to create videos in English.

Re: State of SaaS Product Onboarding

#7
> You might think it's common courtesy to greet users who are new to your product. However, we found that a massive 40% of SaaS products didn't greet us with some form of welcome screen.

> That means two-fifths of the software we tested didn't acknowledge us at all. That's a lot of alienated users.

Am I the only one that doesn’t like welcome screens and closes them immediately? Just let me get to work

Re: State of SaaS Product Onboarding

#8
post #7

> You might think it's common courtesy to greet users who are new to your product. However, we found that a massive 40% of SaaS products didn't greet us with some form of welcome screen. > That means two-fifths of the software we tested didn't acknowledge us at all. That's a lot of alienated users. Am I the only one that doesn’t like welcome screens and closes them immediately? Just let me get to work

Agree, there’s a certain art to getting it right and most just come off as pandering.

Sort of like the testimonial sections - rarely do they feel authentic. Compliments so sweet that they taste disgusting.

Re: State of SaaS Product Onboarding

#10
post #4

> Well, if you use something called a "sniper link", you might make your users' lives easier. Simply go to your inbox and run a search that displays your confirmation email. Then copy that link, and use that on your confirmation page. Then your users will be directed straight to the actual email. This saves them time, and improves the overall user experience. Never heard of this before, I'm assuming it means generate…

It seems that the term comes from here https://growth.design/case-studies/trello-user-onboarding/ and it means that you can add search parameters in the link, e.g. https://mail.google.com/mail/u/0/#search/from%3A%40trello.co...

That actually sounds like a cool SaaS business idea on it's own.

Create an API to convert email addresses like example@gmail.com to links with custom search parameters like so: hxxps://mail.google.com/mail/u/0/#search/from%3Aexample.com+subject%3AComplete+Registration+in%3Aanywhere

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