State of SaaS Product Onboarding • Hacker News Board

Re: State of SaaS Product Onboarding

#11

Post by OJFord » Thu, Jan 30, 2020, 3:03 PM UTC

jcims wrote: post #9

mooktakim wrote: post #6

I know this page visually looks amazing, but it was really hard for me to read the content. Weird layout and huge font sizes.

Yes. 75% helped. Feels like your eyes are going through that weird angle hop obstacle on American Ninja Warrior.

I had to go to 50%, but the title, '1000', and 'Video' are still obnoxious.

Re: State of SaaS Product Onboarding

#12

Post by pulkitsh1234 » Thu, Jan 30, 2020, 3:04 PM UTC

jedimastert wrote: post #2

Fun and slightly related, useronboard.com maintains a list of first time onboarding experiences of various websites with great commentary. " rel="nofollow">https://www.useronboard.com/user-onboarding-teardowns/>

What a great resource! Thanks for sharing this, I wish we had this handy at my previous workplace when we were redesigning/rethinking our onboarding process. I/We wasted a lot of hours in meetings and discussions in trying to think of things from scratch.

Re: State of SaaS Product Onboarding

#13

Post by gk1 » Thu, Jan 30, 2020, 3:24 PM UTC

Cenk wrote: post #7

> You might think it's common courtesy to greet users who are new to your product. However, we found that a massive 40% of SaaS products didn't greet us with some form of welcome screen. > That means two-fifths of the software we tested didn't acknowledge us at all. That's a lot of alienated users. Am I the only one that doesn’t like welcome screens and closes them immediately? Just let me get to work

Makes me wonder how much of this is based on experiment data. I’ve seen teams spend weeks on well crafted, thought-out welcome messages and walkthroughs, only to find (through analytics) that most users just X out of the walkthrough right away.

Re: State of SaaS Product Onboarding

#14

Post by thehodge » Thu, Jan 30, 2020, 3:36 PM UTC

Interactive Walkthrough - That's why we were a little surprised that only 24% of SaaS products included one.

- We don't have one because they are a lot of work! Working on a SaaS is a constant juggle of priorities and I don't see an Interactive Walkthrough being that high on the list for us.

Re: State of SaaS Product Onboarding

#15

Post by kamranahmedse » Thu, Jan 30, 2020, 3:51 PM UTC

A bit off-topic but I made https://github.com/kamranahmedse/driver.js an MIT licensed library for onboarding your users.

Re: State of SaaS Product Onboarding

#16

Post by dayvough » Thu, Jan 30, 2020, 3:56 PM UTC

I'll say the video game industry has more to teach us about onboarding than other industries will.

Re: State of SaaS Product Onboarding

#17

Post by mrhappyunhappy » Thu, Jan 30, 2020, 4:13 PM UTC

aantix wrote: post #8

Cenk wrote: post #7

> You might think it's common courtesy to greet users who are new to your product. However, we found that a massive 40% of SaaS products didn't greet us with some form of welcome screen. > That means two-fifths of the software we tested didn't acknowledge us at all. That's a lot of alienated users. Am I the only one that doesn’t like welcome screens and closes them immediately? Just let me get to work

Agree, there’s a certain art to getting it right and most just come off as pandering. Sort of like the testimonial sections - rarely do they feel authentic. Compliments so sweet that they taste disgusting.

It’s funny how we know testimonials are hand picked but still get influenced by them, even if they don’t feel authentic. Those star ratings must act as dopamine hits or something.

Re: State of SaaS Product Onboarding

#18

Post by aytekin » Thu, Jan 30, 2020, 4:28 PM UTC

mooktakim wrote: post #6

I know this page visually looks amazing, but it was really hard for me to read the content. Weird layout and huge font sizes.

It was beautiful on iPad. Maybe it is designed for mobile.

Re: State of SaaS Product Onboarding

#19

Post by Matticus_Rex » Thu, Jan 30, 2020, 4:29 PM UTC

ai_growth wrote: post #5

It would be interesting to see video statistics broken down by the country from which the website is operated. It could be that the percentage of sites that use videos is so low because many of the sites are from countries where English is not their first language thus it is hard for them to create videos in English.

The product I work on has the opposite problem -- our team speaks English and French (mostly US-based), but a minority of our users have either of those as a first language. Our product is in twelve languages, and most of our users seem to hate video subtitles, so everything has to be text. The product is too complex to do meaningful video without spoken or written language, which makes onboarding design incredibly tough.

Re: State of SaaS Product Onboarding

#20

Post by aytekin » Thu, Jan 30, 2020, 4:34 PM UTC

Make your product so good that it doesn’t need any annoying walkthroughs, tips or checklists.

How? User testing, full story, user interviews, detailed product metrics, continuous improvements and giving your designers a lot of power.