We Wasted $50K on Google Ads So You Don't Have To (2019)

You sir, should have written the article.

It kind of reminds me of people discussing stock using what looks to me like numerology. They don't really focus on the underlying company or what it does, they mainly look at the stock graph and use more or less complicated models to try to predict future performance. Sometimes they actually have no idea what the company does.

I feel a bit the same way reading this article. There's a lot of talk about conversion rates and funnels and semantic cores and awareness ladders but in the end does do they have a product that people actually want?

Having bad SEO and a confusing website is bad because it could make it harder for people to buy your product but it's not going to magically make people buy something they don't want.

Also I wonder if focusing entirely on "conversion rate" is fair. There are other benefits to advertisement, such as increasing brand awareness for instance. After all look at the vast majority of real world ads, there's basically a 0% conversion rate. People don't see a Coca Cola ad on TV and immediately go the supermacket to buy a bottle. I don't see a football player wearing Nikes and immediately go online to shop for shoes.

Maybe somebody will click on your ad, browse your website for a bit, think it's interesting and months later they'll convince their boss to use it for their next big product.

Here are some Talk to Transformer outputs:

> Thanks to developers’ trust in our core infrastructure and their recommendations, we're able to deliver the highest quality services available. We're focused on delivering your most productive platform, whatever you're doing with it. From your smartphone and tablet to servers in data centers and data centers in offices. Our solutions help you store, process and manage everything from plain text and binary data to HD video and audio files. About Us: Cisco is a leading technology company known for innovation, innovation, innovation. We use technology to create a better world. With global operations in more than 100 countries, Cisco provides the essential technologies that enable companies to compete and win in today's global economy. For more information, visit www.cisco.com.

> Thanks to developers’ trust in our core infrastructure and their recommendations, our deliverables are performing better than ever. We are further expanding our market reach and capabilities, making us more competitive and reducing cost through better processing, architecture, security and data centers. That's the good news. The bad news is, we're reaching our head-end capacity and need more help. The Rails team members that work on applications and features on a daily basis don't want to burden the engineering team with refactoring and maintenance. They know that when the infrastructure is gone, they have a new responsibility to help build applications for new players. And there is a new player, but we are still in its infancy.

> Thanks to developers’ trust in our core infrastructure and their recommendations, we have secured the Ecosystem. This Ecosystem is already in the technology and revenue channels process. We have a team working on it, including the core guys and big but skilled giants who have also invested their expertise and assets to become the gateway into our ecosystem. As more people start to use this new feature, they will ask for news. In terms of devs, we already have more than 40 developers on board. We have identified a cluster in Africa which is running our client, and have a major team dedicated to project execution and content creation. As development work is ongoing and we don't have exact numbers, we can't officially announce how many people we have on board, however we are not aware of any

Michael .... it’s really bad writing.

You can’t say “hey ordinary person I’ll save you wasting $50k on AdWords” then instantly drop straight deep into the most arcane of mumbled, cryptic, faded rune digital marketing magic speak.

Refer to the comment below from HN user 83457 who explains same but in English.

If you operate an online SaaS business you will know most of these terms (and if you do run such a business and don’t know them it would be highly advisable to learn them). This isn’t an article for the general public but specifically for people that bootstrap (SaaS) businesses, so I think it’s adequate to use the terminology of the field.