My content blocker wouldn’t let me see this site... did I miss anything important?
We Wasted $50K on Google Ads So You Don't Have To (2019)
21–30 of 211 posts
Re: We Wasted $50K on Google Ads So You Don't Have To (2019)
#22This is such impressive blather that I’m now convinced I know nothing at all about modern sales and marketing. It may as well have been written by an ancient alien civilization for all I understood. Probably we’ll hear something very like this when SETI receives a signal from another star system.
This is pretty basic stuff for a SaaS company.
Might be worth watching some of the YC Startup School videos to get up to speed.
Re: We Wasted $50K on Google Ads So You Don't Have To (2019)
#23This is such impressive blather that I’m now convinced I know nothing at all about modern sales and marketing. It may as well have been written by an ancient alien civilization for all I understood. Probably we’ll hear something very like this when SETI receives a signal from another star system.
When doing my own writing, I try to remember a quotation from Kenneth Hudson's The Jargon of the Professions: > The best minds in any profession are never guilty of jargon, expect when they are very tired. Pedestrian minds are drawn towards it automatically and to the most frightening extent. Jargon, one could suggest, is the natural weapon of highly paid people with very little of any value to say. It is a sad and i…
The target audience is other founders.
And so just like you wouldn't remove the jargon from a medical journal not sure why you would want to in this case.
Re: We Wasted $50K on Google Ads So You Don't Have To (2019)
#24This is such impressive blather that I’m now convinced I know nothing at all about modern sales and marketing. It may as well have been written by an ancient alien civilization for all I understood. Probably we’ll hear something very like this when SETI receives a signal from another star system.
This is pretty basic stuff for a SaaS company. Might be worth watching some of the YC Startup School videos to get up to speed.
Ah yes, “YC Startup School“ where dumbos like me may learn the basic things, thanks I’ll seek it out to come up to speed.
Re: We Wasted $50K on Google Ads So You Don't Have To (2019)
#25This is such impressive blather that I’m now convinced I know nothing at all about modern sales and marketing. It may as well have been written by an ancient alien civilization for all I understood. Probably we’ll hear something very like this when SETI receives a signal from another star system.
When doing my own writing, I try to remember a quotation from Kenneth Hudson's The Jargon of the Professions: > The best minds in any profession are never guilty of jargon, expect when they are very tired. Pedestrian minds are drawn towards it automatically and to the most frightening extent. Jargon, one could suggest, is the natural weapon of highly paid people with very little of any value to say. It is a sad and i…
You should see some of the [redacted] reports that are presented to senior management.
I saw one where they where talking about keyword density and counting the names of the elements.
The name of the consultancy is redacted
Re: We Wasted $50K on Google Ads So You Don't Have To (2019)
#26My content blocker wouldn’t let me see this site... did I miss anything important?
People who didn't know how to do ads spent $50k on them and complain that they lost $50k.
Re: We Wasted $50K on Google Ads So You Don't Have To (2019)
#27This is such impressive blather that I’m now convinced I know nothing at all about modern sales and marketing. It may as well have been written by an ancient alien civilization for all I understood. Probably we’ll hear something very like this when SETI receives a signal from another star system.
I feel like this a really uncharitable reading of the article. This is a real business that has built itself up from nothing to $100,000 per month in revenue (which is important as it means they aren't just burning VC cash in random acts of marketing) and they're speaking in precise terms about specific actions they've taken and the results they've gotten.
I've no doubt that if you're unfamiliar with marketing that these terms are new (in the same way that if you're a marketer and reading about database indexing you're going to have to do a little work to figure out what everything means.)
This is important to me not because I've any stake in this (I've no affiliation with Uploadcare) but because I worry that the knee jerk rejection of any kind of marketing by developers really hurts startups and bootstrappers.
There is definitely blather in the marketing world [1], I'm just saying this isn't it.
1 - https://www.cbsnews.com/news/pepsis-nonsensical-logo-redesig...
Re: We Wasted $50K on Google Ads So You Don't Have To (2019)
#28This is such impressive blather that I’m now convinced I know nothing at all about modern sales and marketing. It may as well have been written by an ancient alien civilization for all I understood. Probably we’ll hear something very like this when SETI receives a signal from another star system.
>>> Thanks to developers’ trust in our core infrastructure and their recommendations, we’re fortunate to have a constant and growing inbound flow of leads and net negative churn, meaning the value of usage-driven upgrades outweighs the loss in revenue from subscription cancellations. I’m glad they clarified what “net negative churn” means, that really cleared things up.
They are getting more new customers (edit: others have pointed out it also includes increased revenue from existing customers), thanks primarily to personal recommendations (word of mouth), than they are losing customers.
Re: We Wasted $50K on Google Ads So You Don't Have To (2019)
#29This is such impressive blather that I’m now convinced I know nothing at all about modern sales and marketing. It may as well have been written by an ancient alien civilization for all I understood. Probably we’ll hear something very like this when SETI receives a signal from another star system.
I’ve spent the last year in a marketing role and as I read this article I was thinking to myself “would I have understood an HN post like this 1 year ago?” Thanks for confirming that I probably wouldn’t have! It is a lot of jargon.
Re: We Wasted $50K on Google Ads So You Don't Have To (2019)
#30Interesting... > "...a customer acquisition cost way above one-third of customer lifetime value" Is this really so terrible? As I understand it a lot of mobile games pay more for acquisition than they'll make from the user in e.g. IAP's to scale up their player base and climb the charts. What is a normal CPA vs LTV in the SaaS space? Also, if you pay less to acquire these customers than you will make from them over t…
Climbing the charts with a mobile game has the potential for activating a virtuous cycle with eCPMs for advertising as a parallel benefit to player acquisition. The acquisition and eCPMs can feed the cycle and self-sustain for a while. That's how the Voodoo and Ketchapp's of the world create their arbitrage markets that keep their throwaway hyper casual games dominant in the top of the charts. They've effectively gamed and broken the charts that way, reaping enormous benefits.