Earlier quoted context omitted.
It's been going on a long time, Google's been killing off aggregators by cannibalising their market for almost a decade now. I do wonder how sustainable it is, previously these aggregators did lots of things at Google's request, cleaning the noise out and laying everything out in nice data-annotations. More fool them, it turns out. Google cross-references them all, builds their 'own' data and drives them all out of b…
This makes me think about how Google has begun to demand recipe sites include Calorie counts. Are we a few years away from Google Recipe Search?
I have since taken all of the microdata out of the HTML. If google wants it, it can pay for it.