> At $4.2m per store, Chick-fil-A’s average revenue is the highest of any fast-food chain in America, dwarfing both direct competitors (KFC; $1.2m) and bigger brands (McDonald’s; $2.8m) Wow, I did not know this. Why is that?
Fewer stores targeting higher revenue areas, often where they are exclusive local operator. It's like Mac vs PC. You can get higher revenue per store if you limit your market size.