Earlier quoted context omitted.
It may in fact make things worse. >The Implicit Association Test has been used in online studies to assess implicit racial attitudes in over seven million participants. Although typically used as an assessment measure, results from four pre-registered experiments (N = 940) demonstrated that completing a Race IAT exacerbates the negative implicit attitudes that it seeks to assess. Increases in White participants’ nega…
This might be an aspect of the same problem that DARE had. If you castigate some act but at the same time speak in a way that says that act is common then the effect of making it seem normal will tend to trump the disapproval.
I think it may be more due to the fact that people have a natural disinclination towards people pretending to be moral authorities, especially when their premise is revealed to be based on lies and pseudoscience