When I was 23 and doing startups full time, I slept on a hardwood floor with just a blanket and a pillow. Helped me to get up in the morning and do work, did nothing bad for my body as far as I can tell.
Casper Sleep S-1
41–50 of 162 posts
Re: Casper Sleep S-1
#42I haven't been in the market for a mattress for awhile now but went on Casper's website and was shocked to see the price for a Queen is now $1095. I didn't remember it being that high, and checked Wayback and sure enough it was $850 in 2015, and $950 in 2017. Given how many copycats are out there, many selling for much less, can someone help me understand how Casper gets away with selling a $1095 mattress + tax to a…
And they're disrupting sleep by advertising on podcasts and cutting out middlemen and... now opening stores. eyeroll
Re: Casper Sleep S-1
#43Earlier quoted context omitted.
Same and it was a fantastic deal. Even without the holiday discount, Costco sells it for $599 which is close to 50% discount on Casper's $1095 price. They brand it as 'Casper Select', but it's essentially same as the the original.
It's price discrimination. The market for a $1,095 mattress wouldn't be caught dead shopping at CostCo, even if it's the exact same mattress. The "Select" branding isn't there to bamboozle them, it's to help them rationalize paying $500 more to be known as someone above shopping at CostCo. Casper wants one person's $1,095, and another's $599, so they use branding and channel differentiation to scoop $1,694 from both…
what?
Costco isn't for the poors - if anything it's the preferred destination of the upper middle suburban class. they sell high ends things. a lot of it.
i'm guessing Casper's main customer base is, again, cash-strapped millennials, so to argue that these customers are somehow above Costco is a strange take.
Re: Casper Sleep S-1
#44I'm so tired of this
I'm not totally sure what 'this' is referencing, but if its the feeling that there are too many IPOs -- I see it as a good thing!
It's so hard to find investments where a company hasn't hit their biggest growth period yet. It feels like you need to be in some inner circle of investors to get in on some of that action.
I probably wouldn't invest in Casper, but I hope the number of IPOs keeps increasing!
Re: Casper Sleep S-1
#45Earlier quoted context omitted.
It's really hard to know what's a good price for a mattress. You might buy 1 per decade, people forget what the experience or price was like. I spent a lot of time researching then gave up and went to a "mattress outlet" laid on a few, then got one for around $400. I sleep fine, probably better than I ever have. There's also so much info on springs, foam, latex, rubber, on and on. It's overwhelming. Casper has good m…
$1100+tax is more than double what you'd pay at Ikea, Amazon, Costco, etc. I thought the promise of all these direct-to-consumer products was to pass savings onto the consumer because they are vertically integrated and cut out scammy middle men. Seems like all that's happened is they just keep fat margins for themselves.
added cost of marketing though?
Re: Casper Sleep S-1
#46Just want to shout out to the Casper Glow Lights, those things are awesome. Interesting to see a mattress company expand into other cool products.
I've been using 2 of them now for well over a year and they've been excellent. I fall asleep with them every night. It's a well engineered product. The only minor criticism I could give is the dimming functionality by spinning while in the charging platform could work a little better.
Re: Casper Sleep S-1
#47Earlier quoted context omitted.
$1100+tax is more than double what you'd pay at Ikea, Amazon, Costco, etc. I thought the promise of all these direct-to-consumer products was to pass savings onto the consumer because they are vertically integrated and cut out scammy middle men. Seems like all that's happened is they just keep fat margins for themselves.
added cost of marketing though?
not sure why that matters even if it's true their marketing costs are high. if it ends up costing significantly more then what value are you providing me as a customer for selling something that is 2x more than what I can get anywhere?
Re: Casper Sleep S-1
#48I bought a latex mattress several years ago, and will never buy another mattress. (Literally, they last 50+ years) Feels great, available in a range of firmness, no weird smells, never deforms, doesn't get hot, and naturally insect/mold resistant. I think I paid 1300 USD for a king size. I know that's only tangentially relevant to the topic at hand, I'm just mentioning this since I had trouble finding much info on th…
This is probably my most confusing slew of downvotes. What do you think, I own a plantation of rubber trees? I thought it was surprising and interesting that something invented ~100 years ago would be an optimal choice in a thriving market full of recent patents. Ah well.
Re: Casper Sleep S-1
#49It’s a tech company guys
Re: Casper Sleep S-1
#50Earlier quoted context omitted.
Same and it was a fantastic deal. Even without the holiday discount, Costco sells it for $599 which is close to 50% discount on Casper's $1095 price. They brand it as 'Casper Select', but it's essentially same as the the original.
It's price discrimination. The market for a $1,095 mattress wouldn't be caught dead shopping at CostCo, even if it's the exact same mattress. The "Select" branding isn't there to bamboozle them, it's to help them rationalize paying $500 more to be known as someone above shopping at CostCo. Casper wants one person's $1,095, and another's $599, so they use branding and channel differentiation to scoop $1,694 from both…
>The market for a $1,095 mattress wouldn't be caught dead shopping at CostCo, even if it's the exact same mattress.
That's quite an assumption you're making there. I buy a lot of what I need from CostCo, I also spent over $1k on a mattress and have spent further thousands on high quality bedding.
It's erroneous to conflate CostCo with cheap. They're a members only buying club which tends to buy high quality stock in huge quantities, taking advantage of the economies of scale on offer to them.
Plus Zuckerberg shops there. https://www.cnbc.com/2020/01/03/photo-facebook-billionaire-m...