Casper Sleep S-1
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Casper Sleep S-1
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Re: Casper Sleep S-1
#2I haven't been in the market for a mattress for awhile now but went on Casper's website and was shocked to see the price for a Queen is now $1095.
I didn't remember it being that high, and checked Wayback and sure enough it was $850 in 2015, and $950 in 2017.
Given how many copycats are out there, many selling for much less, can someone help me understand how Casper gets away with selling a $1095 mattress + tax to a majority millennial crowd, who are supposedly cash strapped, and doing so successfully?
Re: Casper Sleep S-1
#3I'm so tired of this
Re: Casper Sleep S-1
#4I haven't been in the market for a mattress for awhile now but went on Casper's website and was shocked to see the price for a Queen is now $1095. I didn't remember it being that high, and checked Wayback and sure enough it was $850 in 2015, and $950 in 2017. Given how many copycats are out there, many selling for much less, can someone help me understand how Casper gets away with selling a $1095 mattress + tax to a…
> can someone help me understand how Casper gets away with selling a $1095 mattress + tax to a majority millennial crowd, who are supposedly cash strapped, and doing so successfully?
Because the mattress sellers in the bad part of town still charge 3x more.
Re: Casper Sleep S-1
#5I'm so tired of this
Why? In a less costly regulatory environment it would happen way more frequently and it would not be elevated as news
https://www.statista.com/statistics/270290/number-of-ipos-in...
Edit since I am rate limited: yes it is the best comparison. Let the public access more securities investments, the tools to manage risk are numerous.
Re: Casper Sleep S-1
#6I haven't been in the market for a mattress for awhile now but went on Casper's website and was shocked to see the price for a Queen is now $1095. I didn't remember it being that high, and checked Wayback and sure enough it was $850 in 2015, and $950 in 2017. Given how many copycats are out there, many selling for much less, can someone help me understand how Casper gets away with selling a $1095 mattress + tax to a…
I'm guessing market dominance from years of targeted advertising on podcasts as well as buying/bullying mattress reviewer websites to make sure they stay as the highest rated.
HN from 2017: https://news.ycombinator.com/item?id=15321807
"Casper went to war with popular mattress review site, then financed its takeover"
Re: Casper Sleep S-1
#7I haven't been in the market for a mattress for awhile now but went on Casper's website and was shocked to see the price for a Queen is now $1095. I didn't remember it being that high, and checked Wayback and sure enough it was $850 in 2015, and $950 in 2017. Given how many copycats are out there, many selling for much less, can someone help me understand how Casper gets away with selling a $1095 mattress + tax to a…
I'm guessing market dominance from years of targeted advertising on podcasts as well as buying/bullying mattress reviewer websites to make sure they stay as the highest rated. HN from 2017: https://news.ycombinator.com/item?id=15321807 "Casper went to war with popular mattress review site, then financed its takeover"
so even people who are cash strapped are willing to overpay for a commodity item if they perceive it to be the best in a certain price range...?
i guess purchasing behavior is very different for things you buy very infrequently like a mattress?
looking at Costco and a highly rated foam comparable to Casper is $500...
Re: Casper Sleep S-1
#8Disaggregated Revenue Data (Nine months ended September 30)
Direct to Consumer: 2018- $239M; 2019- $259M [13% YoY growth]
Wholesale: 2018- $31M; 2019- $54M [75% YoY growth] "20.3% year-over-year net revenue growth for the nine months ended September 30, 2019"
"We have also expanded our gross margin from 42.8% in 2016 to 44.1% in 2018 and to 50.7% for the three months ended September 30, 2019"
Re: Casper Sleep S-1
#9I haven't been in the market for a mattress for awhile now but went on Casper's website and was shocked to see the price for a Queen is now $1095. I didn't remember it being that high, and checked Wayback and sure enough it was $850 in 2015, and $950 in 2017. Given how many copycats are out there, many selling for much less, can someone help me understand how Casper gets away with selling a $1095 mattress + tax to a…
> can someone help me understand how Casper gets away with selling a $1095 mattress + tax to a majority millennial crowd, who are supposedly cash strapped, and doing so successfully? Because the mattress sellers in the bad part of town still charge 3x more.
I got a great mattress from an outlet, queen size for about $400. I was blown away thinking that Casper was going to be cheaper. They just have good marketing I think
Re: Casper Sleep S-1
#10Interesting that they want to explore medical devices, “sleep services”, and sleep supplements. Guess they are marketing themselves as the Amazon of sleep? Because right now all I know about them is that they sell overpriced mattresses