> The battle of devices has now become a war of ecosystems, where ecosystems include not only the hardware and software of the device, but developers, applications, ecommerce, advertising, search, social applications, location-based services, unified communications and many other things. Our competitors aren't taking our market share with devices; they are taking our market share with an entire ecosystem. This means…
Expecting companies to develop for then yet another platform, one which seems to be redefined often, is asking a lot and will result in getting only the really big players and lower rate developers trying to cash in on the under exploited platform.
In a way it's similar to Yahoo outsourcing their search to Bing, advertisers focused most of their attention on adwords and then also rolled some Bing campaigns, but only so much attention can then be given to the third player in the market for even less ROI for time spent due to the lower search volume.