Earlier quoted context omitted.
At least it is something right? Also a deterrent to future actions by same/other companies. Out of curiosity, how much do you think would an appropriate fine be?
Deterrent? The low cost is basically an invitation to continue their dirty work.
The purpose of a fine is not to bankrupt a company but to be a slap in the wrist to avoid further behaviour. Just like a speeding ticket won't dent my pay check this won't be a blip in the radar of Facebook, but if they continue expect the fines to grow more and more.
I ask again, what would an appropriate amount for a fine be?