Earlier quoted context omitted.
I was talking to a few people in a slack channel the other day about the potential market for a whole set of "dumb" appliances. At the end of the day, we came to the conclusion that it wouldn't be a able to reach mass market because the mass consumers seem to care more about price than security.
I'm not sure this is a counterargument, but if a company did this in an open way I could trust, I would buy EVERYTHING from them. Fridge, washer, dryer, dishwasher, televisions, small electronics, cars, whatever. You name it I'd buy it. I don't have enough information to determine how many people are like me, but the profit you could make on me as a customer would be ridiculous. You'd get the kind of platform loyalty…
100% this. I would be another loyal customer buying everything from such a company.
I place high value on not fucking over fellow human beings, and I'd happily put the money where my mouth is, but the market seems essentially devoid of ethical companies these days. I'm sure there is many more people like us - perhaps enough to sustain a company.
(FWIW, if you extend this past issues of ads and privacy, and into making good products and just selling them for money - I'm not sure how long such a company would last these days. Being ethical means no planned obsolescence, or otherwise churning out new variants of the same thing to keep sales up. It could have a problem with a continued revenue stream - but then again, I'd probably happily pay an extra subscription to an ethical company that cut away all this bullshit, just for the privilege of being able to then buy products from them.)