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Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

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Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#511

Post by faizshah »

scarface74 wrote: post #502
faizshah wrote: post #482

Earlier quoted context omitted.

Its kind of ridiculous that this is the moment in time they decided to pull the plug. It feels like they leaked this to ensure they could get out of cloud by 2024. GCP cloud skills/certs have just started becoming marketable. Only recently has GCP become something you can seriously suggest to managers and point to BigQuery, Stack driver, firebase and cloud run as reasons to switch. Cloud Run, dialogflow, bigquery and…

And you’re kind of demonstrating why enterprises don’t take GCP seriously. How is their enterprise support? The decision makers would hear everything you say and you might as well be speaking Greek. The one CYA question they are going to ask is where does GCP fall on the Magic Quadrant? If things go wrong with GCP they will have to explain why they chose it.

You wouldnt mention jaeger or istio either to decision makers.

You would say we can cut operational costs and modernize big data infrastructure while making our data warehouse more accessible(BigQuery). We can save money when APIs arent being used (Cloud Run). We can process real time data without increasing operational costs (Cloud Dataflow). We can debug systems failures faster (Stackdriver). We can launch products and iterate faster with a lightweight frontend team (Firebase). We can build conversational interfaces rapidly (Dialogflow).

You reword in terms of results rather than tools for decision makers. Of course this is all moot because you have to convince them google cloud wont shut down by 2023.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#512

Post by xvector »

manigandham wrote: post #477
mrosett wrote: post #15

I can't imagine a more damaging leak for Google Cloud. A company that's already notorious for abandoning projects now has a public date for when they'll abandon cloud. How could anyone in their right mind start building on GCP? They may as well shut it down today.

No they won't. This is ridiculous hyperbole. They've barely shuttered any real enterprise projects and even those were miniscule in usage. Google is a trillion-dollar company and GCP has the potential to be bigger than their ads platform. It's not going anywhere.

> No they won't [shutter GCP]. This is ridiculous hyperbole.

From the article:

> The group even talked about—and eventually dismissed—the idea of leaving the market entirely

That's good enough reason for anyone to get off GCP.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#513

Post by joshgachnang »

gmanstar wrote: post #471
altgoogler wrote: post #414

Googler here. My opinions are my own; I have no non-public knowledge on this topic. I do not understand the hyperbole around this report. Nowhere does it say that Google plans to shutter GCP if it doesn't reach #1 by 2023. > said people with knowledge of the matter. As in, people who may not have even been at said meeting which took place nearly two years ago, under a different VP and now a different CEO, and saw som…

the problem is the timeframe. the decision is a sound one - at some point google has to cut its loses. but not in 3 years -- thats too early. if you want to be in the cloud business, you have to commit to trying to make a run for it for at least 5-7 years. it will take that long for the business to build

Google Compute Engine launched in 2012, so this would be 11 years they would have been trying at it. That seems like a perfectly reasonable timeline.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#514

Post by scarface74 »

faizshah wrote: post #511
scarface74 wrote: post #502

Earlier quoted context omitted.

And you’re kind of demonstrating why enterprises don’t take GCP seriously. How is their enterprise support? The decision makers would hear everything you say and you might as well be speaking Greek. The one CYA question they are going to ask is where does GCP fall on the Magic Quadrant? If things go wrong with GCP they will have to explain why they chose it.

You wouldnt mention jaeger or istio either to decision makers. You would say we can cut operational costs and modernize big data infrastructure while making our data warehouse more accessible(BigQuery). We can save money when APIs arent being used (Cloud Run). We can process real time data without increasing operational costs (Cloud Dataflow). We can debug systems failures faster (Stackdriver). We can launch products…

Most major decisions aren’t made by what is cheaper - it’s made by which is safer.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#515

Post by ProAm »

throwawayhhakdl wrote: post #68
mrosett wrote: post #15

I can't imagine a more damaging leak for Google Cloud. A company that's already notorious for abandoning projects now has a public date for when they'll abandon cloud. How could anyone in their right mind start building on GCP? They may as well shut it down today.

Stadia would probably crumble alongside GCP by necessity too, right?

Stadia was dead before it went live.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#516

Post by pjc50 »

echelon wrote: post #20

Oh my god. How is Google so clueless to let this leak? Now that we know they're not invested in a Google cloud beyond 2023, what reason does anyone in their right might have to use their services? I was previously considering GCP. And now I'm not. Great job, Google. You're so short-sighted you'll remain in adtech forever. Not even your founders could keep interest. This leak was a billion dollar mistake. And I'm grat…

> How is Google so clueless to let this leak?

They're at war with a subset of the staff over unionizing. And they have a "culture of openness" around internal information.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#517

Post by xvector »

foobiekr wrote: post #430
pinewurst wrote: post #393

Earlier quoted context omitted.

Why? They're the people (including ads) that keep the company afloat. GCP is just another sideshow, albeit a large one.

For one thing, there is a lot of resentment about their lower quality bar. I am not a googler and never have been, but GCP has hired a lot of people I wouldn't hire even on a dare.

Ironic, because GCP's user experience was great and there's some really cool tech that went into it.

Turns out that setting absurdly high hiring bars doesn't mean much if you don't make products people like, and kill off the ones that people do.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#518

Post by throwawayhhakdl »

sylens wrote: post #326
mikepurvis wrote: post #288

Earlier quoted context omitted.

The Stadia pro tier fee is just $9.99/mo. The GPU and CPU you could consume playing a AAA game on that (yes, even on the purported "medium" settings) for just a few hours a day surely far exceeds what it could be sold for wholesale.

unless all those compute resources are just sitting idle anyway, so why not get something for them, even at a (deep) loss

Because usage degrades hardware?

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#519

Post by faizshah »

scarface74 wrote: post #514
faizshah wrote: post #511

Earlier quoted context omitted.

You wouldnt mention jaeger or istio either to decision makers. You would say we can cut operational costs and modernize big data infrastructure while making our data warehouse more accessible(BigQuery). We can save money when APIs arent being used (Cloud Run). We can process real time data without increasing operational costs (Cloud Dataflow). We can debug systems failures faster (Stackdriver). We can launch products…

Most major decisions aren’t made by what is cheaper - it’s made by which is safer.

Making operations google’s problem is precisely what drives BigQuery, FaaS and Dataflow adoption. Its operationally safer when you dont need a hadoop team to maintain your data infrastructure.

See Nytimes, Twitter and Spotify for examples.

Now if you’re talking about future-safety there was an argument...until a few hours ago.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#520

Post by jedmeyers »

xvector wrote: post #512
manigandham wrote: post #477

Earlier quoted context omitted.

No they won't. This is ridiculous hyperbole. They've barely shuttered any real enterprise projects and even those were miniscule in usage. Google is a trillion-dollar company and GCP has the potential to be bigger than their ads platform. It's not going anywhere.

> No they won't [shutter GCP]. This is ridiculous hyperbole. From the article: > The group even talked about—and eventually dismissed—the idea of leaving the market entirely That's good enough reason for anyone to get off GCP.

>> The group even talked about—and eventually dismissed—the idea of leaving the market entirely

> That's good enough reason for anyone to get off GCP.

I fail to see how this is even a reason to get off GCP, yet a good one.

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