Unless this is going to transfer ethercoins, this is a SCAM. They are trying to build a bank on top of smartcoins. The functionality seems like that of a promissory note. As they keep the kong coins in their kong bang ... they will try to make money using the volatility or something.
It is completely unlike other things that have come before because it only stores keys on the secure element and only stores code in the EVM.
We're putting this out there as proof of concept. We're selling a limited number as validation of the idea and because we believe in shipping product in a space notorious for shipping vaporware. There is no ICO. It is technology demonstration first and foremost.
[1] https://ipfs.io/ipfs/QmRNRCocj4PwKMXrd1jeUGw7ASQSuEk7BDJu5Ks...