Earlier quoted context omitted.
Man, a Virtual Boy comparison is just the deftest diss one could possibly offer here.
The VB also makes me wonder if AR isn’t practically impossible for the foreseeable future since lots has changed since then, but not the vaporware of this stuff.
Dented Reality: Magic Leap Sees Slow Sales, Steep Losses
211–220 of 312 posts
Re: Dented Reality: Magic Leap Sees Slow Sales, Steep Losses
#212Earlier quoted context omitted.
I suspect in about 20-30 years that method will be considered antiquated, and brain implants with direct access to the user's visual cortex will be far more sensible for that kind of thing.
AR brain implants in 20-30 years? We can't even cure hemorrhoids. No way that timeline is accurate.
As I understand it today, Neuralink already has a surgical robot that can thread electrodes in between individual neurons with minimal damage.
Re: Dented Reality: Magic Leap Sees Slow Sales, Steep Losses
#213Re: Dented Reality: Magic Leap Sees Slow Sales, Steep Losses
#214Earlier quoted context omitted.
Magic Leap reminds me of Theranos. The companies with vaporware seem to have very similar playbooks that are pretty obvious with how in your face they are while never actually showing the product.
I have some VC friends tangentially related to the deal. Apparently the original demo was wild, like real magic bonkers. Everyone who tried became a believer. The projected light streams onto the user's eyes so instead of seeing an image overlayed in an intermediate layer as in most AR, the image was projected onto your retinas through this very advanced technology and optics. The issue is that the advanced technolog…
Re: Dented Reality: Magic Leap Sees Slow Sales, Steep Losses
#215Earlier quoted context omitted.
There was a twitter video that comically showed their marketing demo of the whale and then the real life example of the product (with related music). It appears to have been scrubbed from the internet though because I was trying to find it a while back to show someone and I searched for a while, but couldn't find anything. Magic Leap seems like a case study of how not to release a product, but maybe they were more fo…
I believe this is what you're referencing: https://twitter.com/fernandojsg/status/1017411969169555457
Re: Dented Reality: Magic Leap Sees Slow Sales, Steep Losses
#216Earlier quoted context omitted.
>I've talked with quite a number of people who have bought VR systems, and I have yet to find one who uses it with the sort of frequency that people use their gaming consoles, PCs, laptops, or phones to play games. Maybe this wave of innovation will eventually take face-mounted VR from "novelty" to "daily driver", but it doesn't sound like it's here yet. I pretty much fully agree with your assessment, with the caveat…
Yeah, I got to try the Quest as well, and it's what the experience should be like. No cables, no beacons, no markers, no nothing. But the resolution and framerate is too weak right now. Needs 8K in 60fps, so it's just a matter of time.
Re: Dented Reality: Magic Leap Sees Slow Sales, Steep Losses
#217Earlier quoted context omitted.
Likewise. The same meme was also used for trashing the sorry state of No Man's Sky release in 2016: https://www.youtube.com/watch?v=-5jWtz3rzco To their credit, the developers diligently kept working on the game and I've heard it's quite polished now. I kind of doubt we'll see the same turnaround story with Magic Leap, but who knows.
Nice video explaining No Man Sky’s evolution: https://youtu.be/uzvxn6l50co Anyone who has worked in software knows the difference between expectations/projections and real life. Everything takes 10x longer once you dig into the details. So it’s great to see a gaming company able to adapt and continually release through those down moments and eventually produce something great. It makes you wonder how much better othe…
Re: Dented Reality: Magic Leap Sees Slow Sales, Steep Losses
#218Earlier quoted context omitted.
Another dimension to consider: if it's good, how long is it good for? I just got done writing a long thread on the history of 3D as a novelty: https://twitter.com/williampietri/status/1203074623232851970 But the basic summary is that since the 1850s, people keep coming up with exciting 3D innovations that sell lots of units for a while, but that never make much of a difference. Stereoscopic 3D is interesting and fun;…
You are confusing tech deficiency for the lack of interest. Imagine if the tech was available so you can see 3D content covering the entire human FOV in 8K resolution that with almost no weight on the head just for $500, would you not buy it and use it full time? Things have came long way and still long way to go but our biological construction demands 3D tech and it's not going to change anytime soon.
This might change for me if we could bypass the eyeballs and the limbs, of course.
Re: Dented Reality: Magic Leap Sees Slow Sales, Steep Losses
#219Earlier quoted context omitted.
I think it's pretty common for investors to see someone as a Snakeoil-salesman but still invest. It only matters if they think they'll get a return.
Well, I don't have all the data points, but it seems to me that snakeoiler should stand out as an anti-pattern. Maybe VCs see it differently. Maybe they'd inform me that the snakeoil CEOs are sometimes frauds, but the non-snakeoil CEOs always fail (not enough energy, not charismatic enough to attract talent, etc). ("Huckster"... that's the word I was looking for)
But if you've got a truly persuasive and aggressive salesman who can really get things done and actually sell virtual snake oil like few others, especially for much more than it's worth if genuine to buyers who don't actually need the product or as much as he is selling them; well that salesman needs to be incentivized with excess genuine product to sell, and appropriate adult supervision and probably legal counsel and you can reach goals more impressive than most top salesmen who are themselves very productive.
IOW with that kind of salesman you don't need functional product anyway since you'll do quite well selling the sizzle alone, but if you do actually throw in a real steak it can indeed be relatively non-slimy.
So a product company might be able to slide more product out through a slick pipeline, but when you're delivering something of value you're still a product company.
The problem is a salesman like this who gets too close to executive rank can overcome the supervision and turn it into a snake oil company, and it can ruin everything.
Or with the right connections, found a new high-tech snake oil company where the most important consideration was not a product of value anyway. Unless dreams came true of course.
Re: Dented Reality: Magic Leap Sees Slow Sales, Steep Losses
#220Earlier quoted context omitted.
Another dimension to consider: if it's good, how long is it good for? I just got done writing a long thread on the history of 3D as a novelty: https://twitter.com/williampietri/status/1203074623232851970 But the basic summary is that since the 1850s, people keep coming up with exciting 3D innovations that sell lots of units for a while, but that never make much of a difference. Stereoscopic 3D is interesting and fun;…
FWIW, I left the 3D turned on with my 3DS, but I recognize that I was in the minority. I liked the 3D well enough, but OTOH I don’t really miss it on the Switch.