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Dented Reality: Magic Leap Sees Slow Sales, Steep Losses

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Re: Dented Reality: Magic Leap Sees Slow Sales, Steep Losses

#171

Post by gonehome »

heyitsguay wrote: post #168
MarkMc wrote: post #160

Earlier quoted context omitted.

Interesting article. Here's Abrash's wry summary of the problems facing AR: Leave aside the issues associated with tracking objects in the real world in order to know how to virtually modify and interact with them. Leave aside, too, the issues associated with tracking, processing, and rendering fast enough so that virtual objects stay glued in place relative to the real world. Forget about the fact that you can’t lig…

Oof yeah. Crazy as it might sound, it seems like the easier path to a complete solution is some sort of neural lace interfacing with the optic nerve. We're obviously not there today, but maybe by the end of the century?

I think this is one of Neuralink’s long term goals.

Re: Dented Reality: Magic Leap Sees Slow Sales, Steep Losses

#172

Post by rl3 »

fastball wrote: post #112
AndrewKemendo wrote: post #48

Earlier quoted context omitted.

I believe this is what you're referencing: https://twitter.com/fernandojsg/status/1017411969169555457

Oh man I'd forgotten about that edit. Cracks me up every time.

Likewise. The same meme was also used for trashing the sorry state of No Man's Sky release in 2016:

https://www.youtube.com/watch?v=-5jWtz3rzco

To their credit, the developers diligently kept working on the game and I've heard it's quite polished now. I kind of doubt we'll see the same turnaround story with Magic Leap, but who knows.

Re: Dented Reality: Magic Leap Sees Slow Sales, Steep Losses

#173

Post by madengr »

seanmcdirmid wrote: post #144
nostrademons wrote: post #137

Earlier quoted context omitted.

Also the potential markets affected. VR really only affects the games & entertainment market, which is big, but best case you're revolutionizing Hollywood. AR is applicable to a wide variety of B2B markets - surgery, piloting, hazardous waste removal, firefighting, the military, mining, tourism, deep sea exploration, science, space colonization, etc. - which collectively have much more money spent on them. Your total…

The really big market being found for VR is in fitness, that could have a much larger impact (to general health even: than if it were just used for games and entertainment.

Nope. Porn.

Re: Dented Reality: Magic Leap Sees Slow Sales, Steep Losses

#174

Post by pabo »

awestroke wrote: post #164
Andrex wrote: post #131

Earlier quoted context omitted.

Gaming is like the lowest on my list of applications for AR... At the top is some kind of AR desktop environment that makes spinning up and managing arbitrary virtual monitors/windows a snap.

Sounds like VR would be better for that

But VR would prevent you from interacting with your real environment. For instance, with AR you could still grab your tea mug without switching context.

Re: Dented Reality: Magic Leap Sees Slow Sales, Steep Losses

#175

Post by kaibee »

caconym_ wrote: post #129
daenz wrote: post #12

The thing that got me about the Magic Leap is I couldn't find a reliable video of what it looked like through the lenses. Everything was clearly a CGI overlay or recreation. Reviewers claimed they were prohibited from showing video through the lenses.[0] I can understand not wanting their product misrepresented, but all the secrecy and censorship about it makes me believe it is bad, and I'm not going to spend money o…

VR looks shitty in video through the lenses too, but it's actually really cool. I wouldn't have been put off buying a Vive by lackluster video captures, because people were saying really good things about it (or, at least, a lot of the things I wanted to hear to convince me to be an early adopter). I guess Magic Leap's problem is that their product is thoroughly meh . Nobody is raving about it (that I'm aware of), an…

One major difference between VR and AR content is that VR can do blacks. Current AR is limited to overlaying more light onto a piece of your visual field. It has no way to make any spot more dark. This is fine for VR, since there should be no other light leaking in apart from what is produced by the unit. AR at the least needs a projector that can compete with the amount of light in the your scene already.

Re: Dented Reality: Magic Leap Sees Slow Sales, Steep Losses

#176

Post by gumby »

DonHopkins wrote: post #105
Aeolun wrote: post #93

Earlier quoted context omitted.

I don’t think this was ever the case for Magic Leap. All threads were always full of ‘I think this is waaaay too much funding for something we haven’t even seem yet’. I’m just confused how the press and investors were misled in such a miraculous way.

The most convincing "argument" for them was "well, they fooled Google into giving them a half a billion dollars, so they must have something there."

My understanding is that sergey wanted to do it and he can effectively write checks right off the balance sheet. Google Ventures passed, as folks were always eager to tell me.

Re: Dented Reality: Magic Leap Sees Slow Sales, Steep Losses

#177

Post by gumby »

daenz wrote: post #12

The thing that got me about the Magic Leap is I couldn't find a reliable video of what it looked like through the lenses. Everything was clearly a CGI overlay or recreation. Reviewers claimed they were prohibited from showing video through the lenses.[0] I can understand not wanting their product misrepresented, but all the secrecy and censorship about it makes me believe it is bad, and I'm not going to spend money o…

This is why we always said “shot through the glasses” at CastAR.

Re: Dented Reality: Magic Leap Sees Slow Sales, Steep Losses

#178

Post by gumby »

kaibee wrote: post #175
caconym_ wrote: post #129

Earlier quoted context omitted.

VR looks shitty in video through the lenses too, but it's actually really cool. I wouldn't have been put off buying a Vive by lackluster video captures, because people were saying really good things about it (or, at least, a lot of the things I wanted to hear to convince me to be an early adopter). I guess Magic Leap's problem is that their product is thoroughly meh . Nobody is raving about it (that I'm aware of), an…

One major difference between VR and AR content is that VR can do blacks. Current AR is limited to overlaying more light onto a piece of your visual field. It has no way to make any spot more dark. This is fine for VR, since there should be no other light leaking in apart from what is produced by the unit. AR at the least needs a projector that can compete with the amount of light in the your scene already.

You could make an occlusion shutter but I haven’t seen a small lcd with the requisite speed and resolution.

Re: Dented Reality: Magic Leap Sees Slow Sales, Steep Losses

#179

Post by bishalpaudel »

The main problem with ML is that they don't have enough apps, that could practically be usable with AR technology. They marketed with Whale and GoT app, which is nothing compared to the spatial awareness and real world tracking they could have presented.

Re: Dented Reality: Magic Leap Sees Slow Sales, Steep Losses

#180

Post by gumby »

Holomakerbot wrote: post #57
IshKebab wrote: post #51

Earlier quoted context omitted.

It's going to tell you more than a CGI artist's impression nonsense. People were able to film through the lenses for standard VR glasses. I can't find anyone that tried it for Hololens but given that they also cost several thousand dollars it's probably not that surprising. I have used the Hololens quite a bit and I can't see any reason why you couldn't film from the eye's point of view.

Notice that zero VR companies show you through the lens footage. This is not restricted to Magic Leap. You can find amateur attempts by owners to shoot through Magic Leap, Hololens, and various VR headsets if you go on Youtube and Twitter. But no company does this at all. Just another misunderstanding by people here who think they've found another reason to nitpick at Magic leap, but it's a widespread industry issue.…

> But no company does this at all.

CastAR/Tilt5 all demos. We also allowed the press to film through our hardware.

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