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Dented Reality: Magic Leap Sees Slow Sales, Steep Losses

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Re: Dented Reality: Magic Leap Sees Slow Sales, Steep Losses

#62
post #12

The thing that got me about the Magic Leap is I couldn't find a reliable video of what it looked like through the lenses. Everything was clearly a CGI overlay or recreation. Reviewers claimed they were prohibited from showing video through the lenses.[0] I can understand not wanting their product misrepresented, but all the secrecy and censorship about it makes me believe it is bad, and I'm not going to spend money o…

There was a twitter video that comically showed their marketing demo of the whale and then the real life example of the product (with related music). It appears to have been scrubbed from the internet though because I was trying to find it a while back to show someone and I searched for a while, but couldn't find anything. Magic Leap seems like a case study of how not to release a product, but maybe they were more fo…

Yet everyone was so optimistic and believed the hype. And it happens again and again! Whenever some early stage company/product gets some traction on HN that looks like hype-ware, the default reaction always seems to be excitement and optimism, rather than doubt and skepticism. Nobody's learned from Theranos. It's like we all adhere to that X-files poster "I WANT TO BELIEVE" over and over.

Re: Dented Reality: Magic Leap Sees Slow Sales, Steep Losses

#63
post #12

The thing that got me about the Magic Leap is I couldn't find a reliable video of what it looked like through the lenses. Everything was clearly a CGI overlay or recreation. Reviewers claimed they were prohibited from showing video through the lenses.[0] I can understand not wanting their product misrepresented, but all the secrecy and censorship about it makes me believe it is bad, and I'm not going to spend money o…

I thought the same thing. Even with VR people held cameras up to the displays, or projected what they saw onto a monitor. With magic leap it was sooo secret.

I assumed garbage. I'm still not sure what I would be supposed to do with them.

Re: Dented Reality: Magic Leap Sees Slow Sales, Steep Losses

#64
post #21

How are we even surprised. They are the Theranos of AR. They pushed the 'fake it until you make it' mantra a bit far, and now reality is biting hard. Hopefully they will still trigger a revolution of some sort... but this was predictable.

The difference is their product works (to some degree) as opposed to being total vaporware like Theranos.

Mind that the advertised technology relied on Fiber Scanning Displays and extensive computing power – and I'm not aware of this having been refined to a producible and marketable item.

Re: Dented Reality: Magic Leap Sees Slow Sales, Steep Losses

#65

Earlier quoted context omitted.

It's going to tell you more than a CGI artist's impression nonsense. People were able to film through the lenses for standard VR glasses. I can't find anyone that tried it for Hololens but given that they also cost several thousand dollars it's probably not that surprising. I have used the Hololens quite a bit and I can't see any reason why you couldn't film from the eye's point of view.

Notice that zero VR companies show you through the lens footage. This is not restricted to Magic Leap. You can find amateur attempts by owners to shoot through Magic Leap, Hololens, and various VR headsets if you go on Youtube and Twitter. But no company does this at all. Just another misunderstanding by people here who think they've found another reason to nitpick at Magic leap, but it's a widespread industry issue.…

The thing is that for HoloLens and VR sets we did have people showing it as best they could in a camera and for vr projecting into a monitor. Magic leap held it all secret and we'd be told how magical it was.

Re: Dented Reality: Magic Leap Sees Slow Sales, Steep Losses

#67
AR is a somewhat difficult sell, particularly with limited software available for it. Just imagine playing the interactive games they promoted in their demo videos, it would cost $10,000 in gear alone to get a 4 player game going.

To me, AR sounds great when you are mobile and apps can supplement reality with useful information. Playing Minecraft or some kind of space invaders game in my kitchen isn't that much more appealing than playing a game in a full virtual environment.

Re: Dented Reality: Magic Leap Sees Slow Sales, Steep Losses

#68
post #12

The thing that got me about the Magic Leap is I couldn't find a reliable video of what it looked like through the lenses. Everything was clearly a CGI overlay or recreation. Reviewers claimed they were prohibited from showing video through the lenses.[0] I can understand not wanting their product misrepresented, but all the secrecy and censorship about it makes me believe it is bad, and I'm not going to spend money o…

There was a twitter video that comically showed their marketing demo of the whale and then the real life example of the product (with related music). It appears to have been scrubbed from the internet though because I was trying to find it a while back to show someone and I searched for a while, but couldn't find anything. Magic Leap seems like a case study of how not to release a product, but maybe they were more fo…

[deleted]

Re: Dented Reality: Magic Leap Sees Slow Sales, Steep Losses

#69
post #23

Let this be a lesson: Working prototypes trump all theory. I heard all silicon valley gurus stating they were "bearish on VR, bullish on "AR". This proliferated as a mantra throughout the industry. I thought they were wrong then, and believed the opposite - because I had a working VR headset that was awesome, but had only heard somewhat meh things about existing AR prototypes. Until great AR hardware comes out, I'm s…

I think it's coming sooner than later but Magic Leap definitely coughed up their lead in the space and spent a ton of money in the process. Microsoft have an equivalent product and I think we'll see Apple Glasses in a year or so.

Re: Dented Reality: Magic Leap Sees Slow Sales, Steep Losses

#70

Magic Leap One has been for sale for 6 months. At $2.6B in total funding, thats $433,333 per unit for 6,000 units. The sticker price is $2300 per unit. By comparison the Nintendo VirtualBoy was for sale for one year at $180(in 1995/$300 in 2018) and sold 770,000 units[1]. [1] https://en.wikipedia.org/wiki/Virtual_Boy

That’s not how funding works. If you believe the product is worth exactly what you pay that’s not funding, that’s buying. Funding is the belief that at some point the ownership will be worth the wait given the investment.
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