Earlier quoted context omitted.
Maybe we should change that.
The question is: how? The sentiment (in the US, at least) still seems to be towards less regulation at the moment. Enforcing ethics as well as laws would seem to require even more regulation, unless you have a magic potion that will convince all business directors to self-regulate all at once!
Better to have the market, and market players like TechCrunch, sort out this type of low-level malfeasance.