I would call it "being different" in the age of "crowds' standards". Really, what people need to realize is that everybody is different from others in at least one respect. Striving to become an "alpha" is like trying to win other peoples' game: the rules of this game are written by other people and there are already some who are far ahead of the others in this game. As a result, chances of winning in other peoples'…
Rising to power requires one to rise within a system designed and molded by those whom preceded them. And, more than likely, that system becomes inherently bias towards the types of people that have risen to that power.
The people in a social power position are able to use their influence to unilaterally market their subjective reasoning as fact to the greater society. So, being born, raised, and living in a society subjects us to predetermined social standards based on precedence. Not on merit or objective value.