Earlier quoted context omitted.
A good chunk of countries, counties and cities on the planet have mythical beasts in their official signage. So do the militaries and companies dealing with them. From the other end, entrepreneurial scene is full of discussions about a particular mythical beast, the unicorn (as 'DoreenMichele pointed out upthread). And, of course, dragons. Really, it doesn't seem to me that you're uncomfortable with mythical beasts p…
> A good chunk of countries, counties and cities on the planet have mythical beasts in their official signage. So do the militaries and companies dealing with them. Yes they do and that isn't a problem. There is a difference between using symbols and names and then branding your entire website with said things. > From the other end, entrepreneurial scene is full of discussions about a particular mythical beast, the u…
Some people want to work with your faceless pristine professional top-heavy VC firm oozing with pedigree (McK,GS,Ivy galore) and some people want to roll the dice with people who aren't afraid to distinguish themselves from the culture of their herd and go hard (maybe too hard?) on something niche. So their branding is probably serving some use in self-selection and mindshare - I'm sure plenty of people will remember Cthulhu Ventures, for instance.
I'm ambivalent either way, I wouldn't judge too about this book based on its cover per se other than they've clearly thought about how they want the cover to be received which is a data point in and of itself. I suppose better that than not thinking about the cover whatsoever.