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there's no competition to Search on the horizonThis is bunk, and it's time for this myth to die. DDG/Bing/Yandex will list the exact same pages that Google gives as a search result most of the time, and sometimes better ones. If you find that the pointless endless-scroll listing of millions of search results (in 0.333ms!) that Google and also DDG gives you isn't helpful, you can also try Startpage.com.
What are you searching for? Programming-related questions? Then go to stackoverflow.com directly (where you'll end up in 99% of cases when you search with DDG or Google anyway on these topics). Tip: to search SO, I've found it works best to create (but not submit) a new question with as much info in the headline as possible; the results that SO brings up to check for duplicate questions are excellent search results (btw have they changed it recently? I don't remember working it as good as it's now). Requires a StackExchange account though.
Are your searching for review of tech gadgets or christmas gifts? Then many people on HN admit to include "reddit" in their search terms. Then why not go directly to reddit.com for your search.
Are you searching on YouTube? Then indeed Google (YouTube itself) works best, but the real solution is to quit your media consumption habbit of spending your waking hours on monopolists video streaming sites that don't benefit creators. For just music without pointless and data-intensive video and ad noise, there are several alternatives.
Maybe it's time for new topic-related meta search engines and link aggregation sites.
In the end there isn't much new content worth searching for, thanks to Google and Facebook extracting almost all (70% in 2018) ad revenue, and the demise of the federated web in favour of 2010's portals such as github. I can assure you that the modest amount of new content worth reading can be easily summarized and searched by basic, non-personalized search algorithms; no ML required.
Going to Google to search things is really asking for the site with the most ads and trackers on them, is something that no self-respecting "Hacker" should be doing, and is a habbit you can quit at the turn of the decade if you haven't already. Because it's literally equivalent to asking "Ok Google, fill my feeble mind with shit".