It's gonna be interesting to watch TikTok in the next few months. Other large social medias gonna copy what they do (like what Instagram did to SnapChat) will be interesting to see them surviving it
It'll be very interesting to see if these other big players can catch up though, given TikTok's massive numbers.
[1] https://www.theverge.com/2019/11/12/20960916/instagram-faceb...