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PayPal to acquire shopping and rewards platform Honey for $4B

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Re: PayPal to acquire shopping and rewards platform Honey for $4B

#81
post #18

Earlier quoted context omitted.

Venmo, owned by paypal, is very popular in the US. People use to split expenses among friends.

It's so odd, because Venmo is both newer than PayPal, yet limited in the same stupid ways PayPal is (multi-stage xfers), which Square Cash avoids entirely. It's perplexing to me that Venmo ever caught on.

Also the whole publishing all of your transactions on the public internet by default was a really good feature.

Re: PayPal to acquire shopping and rewards platform Honey for $4B

#82
post #74

I pulled the Honey extension a while ago to poke through it in order to better understand it and the first interesting thing I found is that despite the Google order that they'll no longer allow obfuscated Chrome extensions[0] the Honey extension is still - a year later - a large 2MB+ Javascript blob (webpack compiled and minified) [1] I've been meaning to go back into it to figure out what exactly they're doing but…

AFAICT, Google allows minified extensions, just not obfuscated ones. A quick browse through the Honey source code suggests to me that they are appropriately minifying and not obfuscating, because many of their variable names are comprehensible.

> appropriately minifying and not obfuscating, because many of their variable names are comprehensible

Wouldn't most scripts run through a minifier have incomprehensible names?

Re: PayPal to acquire shopping and rewards platform Honey for $4B

#83
post #74

Earlier quoted context omitted.

AFAICT, Google allows minified extensions, just not obfuscated ones. A quick browse through the Honey source code suggests to me that they are appropriately minifying and not obfuscating, because many of their variable names are comprehensible.

> appropriately minifying and not obfuscating, because many of their variable names are comprehensible Wouldn't most scripts run through a minifier have incomprehensible names?

Yes, if set to maximum minimization. They might retain the original names to help with debugging, possibly.

Re: PayPal to acquire shopping and rewards platform Honey for $4B

#84

Earlier quoted context omitted.

But when does Honey ever refer a customer to a product? My impression is that you only ever use Honey when you're already about to make a sale -- you go to the product page, and Honey finds a discount for you. I'm not super familiar, does Honey run any advertisements or recommendations for products? It makes sense why I might pay a blogger affiliate revenue for referring a reader to my product, but I'm not going to p…

Most affiliate networks are pretty shit about tracking. Last click attribution is how it generally works. Some have started keeping track of when you landed vs when you got the affiliate link, but it’s a grey area as far as user intent. Let’s say I got to checkout and after tax and shipping the product was too expensive. I use Honey or search for a coupon and the price goes down and I complete a sale. Did the deal si…

That happened to me literally an hour ago. I checked out and when the shipping was added the price felt high. I left the cart open and started browsing Reddit. I was waffling on the purchase. Then I remembered to Google for coupon codes and I found one and put it in and at the new price I checked out.

Re: PayPal to acquire shopping and rewards platform Honey for $4B

#85
post #39
post #25

Earlier quoted context omitted.

To put it in perspective: WhatsApp: $55/user Instagram: $20/user

Given the timing, network effects, potential, address book data and $0 CAC, they were stealings and I can’t believe Honey sold for $4B. Sounds off by x5+

You’re saying Honey is worth $20B?

Re: PayPal to acquire shopping and rewards platform Honey for $4B

#86
post #34

Earlier quoted context omitted.

How are online retailers ok with this? Surely this violates referral kickback ToS or something? Doesn't seem fair to not pay the _real_ referrer that leads to a purchase.

I imagine the retailer just cares about getting the sale and doesn't really care who they pay the 2% (or whatever) commission fee to? Shouldn't make too much of a difference whether they pay the commission to Honey or to some random blog. It certainly sucks for the blogs and websites trying to fund their content with affiliate links though. Someone like Wirecutter can spend time and money on reviewing items and then…

They do care. Some affiliate rates are far higher than that.

Affiliate comes out of retailer marketing budgets. They set the rates thinking they're paying for certain types of customers from certain participants. Honey is getting paid what the retailers think it's worth - they're skeptical, but it seems to be driving incremental conversion for especially price-sensitive shoppers.

Re: PayPal to acquire shopping and rewards platform Honey for $4B

#88

How does Honey make money, aside from the obvious data collection? I know a few people who use it, and I've cautioned them in the past that I can't think of any savory business model that would make this profitable. Is there one? Is it just tracking purchases for advertisers, or is there some other monetization strategy I'm missing? Their main site says they make commissions, but I don't know how to square that with…

> How does Honey make money, aside from the obvious data collection?

Affiliate commission from the online vendors.

Re: PayPal to acquire shopping and rewards platform Honey for $4B

#89

Earlier quoted context omitted.

Major retailers typically have affiliate programs in which if an affiliate (say Honey) refers a customer to the retailer and the customer then makes a purchase, then the retailer will pay out a commission to the affiliate. This model is substantially similar to RetailMeNot, except Honey will automatically try every coupon they know of for you automatically.

But when does Honey ever refer a customer to a product? My impression is that you only ever use Honey when you're already about to make a sale -- you go to the product page, and Honey finds a discount for you. I'm not super familiar, does Honey run any advertisements or recommendations for products? It makes sense why I might pay a blogger affiliate revenue for referring a reader to my product, but I'm not going to p…

[deleted]

Re: PayPal to acquire shopping and rewards platform Honey for $4B

#90
Feel like a lot of people don't understand what business Honey is in. And a lot of the times they're not even familiar with the whole lineup of Honey products. Knowing someone's intent to purchase is very powerful. You're literally giving information about what you want to buy, what price you might buy at etc. Plus deals, coupons, price drops etc make manipulation really easy. $4B might be a bit too much but still, this adds a lot of value to Venmo. I'd say it was a good buy! But yeah people calling it a scam etc. are unaware of the company. Maybe because they weren't as publicized as Bay Area companies or didn't raise too much money
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