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PayPal to acquire shopping and rewards platform Honey for $4B

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Re: PayPal to acquire shopping and rewards platform Honey for $4B

#31
post #18

Earlier quoted context omitted.

Venmo, owned by paypal, is very popular in the US. People use to split expenses among friends.

It's so odd, because Venmo is both newer than PayPal, yet limited in the same stupid ways PayPal is (multi-stage xfers), which Square Cash avoids entirely. It's perplexing to me that Venmo ever caught on.

What do you mean by multi-stage xfers?

Re: PayPal to acquire shopping and rewards platform Honey for $4B

#32

I'm more amazed people still use Paypal in today's society.

Its marginally better for online shopping than Visa and Mastercard. No address and zipcode and depending on authentication settings significantly less friction to purchase. Its surprising PayPal isn't everywhere.

Small data point but personally maybe 5 or 6 of last 20 online purchases have been PayPal.

YRMV

Re: PayPal to acquire shopping and rewards platform Honey for $4B

#33

How does Honey make money, aside from the obvious data collection? I know a few people who use it, and I've cautioned them in the past that I can't think of any savory business model that would make this profitable. Is there one? Is it just tracking purchases for advertisers, or is there some other monetization strategy I'm missing? Their main site says they make commissions, but I don't know how to square that with…

No, Honey knows about "intent to purchase" - which is very valuable. And same intent will be sold to a million merchants even though the person will only buy from one.

There is money to be made, it is theirs to lose. However, considering it is PayPal.... who knows.

Re: PayPal to acquire shopping and rewards platform Honey for $4B

#34
post #24

Earlier quoted context omitted.

I've read that part of what they do is effectively steal affiliate referrals from other websites. Say you click on an affiliate referral link from a blog that takes you to retailers website. Normally that blog would get a cut of whatever you buy at that retailer. However, if you then use your Honey extension, their affiliate link takes over and gets credit for the sale. Honey can then give you a small discount that i…

How are online retailers ok with this? Surely this violates referral kickback ToS or something? Doesn't seem fair to not pay the _real_ referrer that leads to a purchase.

I imagine the retailer just cares about getting the sale and doesn't really care who they pay the 2% (or whatever) commission fee to? Shouldn't make too much of a difference whether they pay the commission to Honey or to some random blog.

It certainly sucks for the blogs and websites trying to fund their content with affiliate links though. Someone like Wirecutter can spend time and money on reviewing items and then can lose out on the referral commission in the end.

Re: PayPal to acquire shopping and rewards platform Honey for $4B

#35

$4 billion acquisition price / 17 million monthly active users [0] = $235.29 per active monthly user [0]: https://investor.paypal-corp.com/node/10556/pdf

Couldn’t you basically start any website and pay users $200 and get as many users as you want?

Re: PayPal to acquire shopping and rewards platform Honey for $4B

#39
post #25

$4 billion acquisition price / 17 million monthly active users [0] = $235.29 per active monthly user [0]: https://investor.paypal-corp.com/node/10556/pdf

To put it in perspective: WhatsApp: $55/user Instagram: $20/user

Given the timing, network effects, potential, address book data and $0 CAC, they were stealings and I can’t believe Honey sold for $4B. Sounds off by x5+

Re: PayPal to acquire shopping and rewards platform Honey for $4B

#40

$4 billion acquisition price / 17 million monthly active users [0] = $235.29 per active monthly user [0]: https://investor.paypal-corp.com/node/10556/pdf

Couldn’t you basically start any website and pay users $200 and get as many users as you want?

Except you also need to get money from those users on a recurring basis.
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