Earlier quoted context omitted.
> Also, when those other streaming services are at least somewhat established there will most likely be content fragmentation soon after, i.e. Microsoft (published) games only on "Project xCloud" etc. like we're seeing in Video Streaming currently. That's been the norm of the gaming industry for ages. Mario, Sonic, Halo, etc - its always been fragmented. You have to pay for an expensive console to get at the exclusiv…
> Streaming services have the potential to improve that situation That was also the case with video streaming. Unfortunately once the publishers/broadcasters got the faintest whiff they could force customers into paying them a subscription fee for their content (and after that some services have the audacity to still put ads in/on/around the content) it was every publisher for themselves pulling their content from co…
But even so, with the fragmentation in video streaming, its far better than it was to be locked into a single cable provider. Likewise, game streaming will be better than our present situation, where to get that one exclusive you really want to play, you have to buy the whole console. In the streaming world, you subscribe for a month or two, then suspend the subscription.
The battle in the streaming era is going to be over reducing churn, rather than finding the right combo of exclusives to entice enough people to buy the console, even though they might only buy a couple of games for it.
I think we'll start seeing episodic style exclusive content.