11–20 of 69 posts
I struggle to see why a brand would be willing to share sensitive sales data with Amazon as this program requires. How many units produced, and production times. Amazon already uses every scrap if data they get too compete, including via their expanding house brands
I struggle to see why a brand would be willing to share sensitive sales data with Amazon as this program requires. How many units produced, and production times. Amazon already uses every scrap if data they get too compete, including via their expanding house brands
Sorry for the dumb question, why wouldn't amazon already have this? how does this share a brand's non-Amazon channel volumes? e.g. sales volume on their own website, retail, etc.
I hope they rush this. They are already a retailer I systematically avoid, dispite being a prime member, when authenticity matters. When I have time I ocassionally gamble, but have been less and less successful getting authentic items as time passes. Even if you dislike amazon (i am personally, torn), getting this right benefits everyone selling things online if it proves practical to implement.
How practical is it really? Having to print and track individually serialized barcodes for every product you sell, sounds like it can be anything from a nearly 0 cost step to a complete logistical nightmare depending on the manufacturing process.
The whole thing sounds like it's a really obvious and simple solution at a glance, but as you dig into it it seems hard, especially for smaller players, and only shifts the counterfeiters' workload (now you need to figure out how to steal barcodes, not impossible depending on how much money you invest).
Earlier quoted context omitted.
It's a standard protection racket; create and profit from crime, and then charge the victims for your protection against the crime you are profiting from so you profit either way.
What’re the odds of using RICO here?
I'd say slim to none.
Earlier quoted context omitted.
How practical is it really? Having to print and track individually serialized barcodes for every product you sell, sounds like it can be anything from a nearly 0 cost step to a complete logistical nightmare depending on the manufacturing process.
How badly are you being counterfeited and how much do you want to avoid lost sales?
Example, my Dad published an e-book he sells through Amazon, and I'll be damned if there aren't other Amazon sellers offering my Dad's book for sale...its ridiculous.
Earlier quoted context omitted.
Sorry for the dumb question, why wouldn't amazon already have this? how does this share a brand's non-Amazon channel volumes? e.g. sales volume on their own website, retail, etc.
transparency requires a per-unit sticker with a unique code. Brands do not generally share exact volumes per product or their production rates.
I hope they rush this. They are already a retailer I systematically avoid, dispite being a prime member, when authenticity matters. When I have time I ocassionally gamble, but have been less and less successful getting authentic items as time passes. Even if you dislike amazon (i am personally, torn), getting this right benefits everyone selling things online if it proves practical to implement.
This is the reason why I cancelled my Prime account. I could not trust the electronics I buy on Amazon. Too many fake items sourced directly from shenzhen. Now I go directly to the manufacturer's website and pay full price (which is usually about $10 more), and at least I know I'm getting the real thing.
So create a system that encourages abuse, profit from that abuse at the expense of brands, and then charge those companies to use your proprietary tracking system if they want to eliminate it? This is straight out of a racketeering playbook, "It would be a shame if someone counterfeited your products and ruined your brand..." This is Amazon's problem and they should be responsible and accountable for this. This artic…
So create a system that encourages abuse, profit from that abuse at the expense of brands, and then charge those companies to use your proprietary tracking system if they want to eliminate it? This is straight out of a racketeering playbook, "It would be a shame if someone counterfeited your products and ruined your brand..." This is Amazon's problem and they should be responsible and accountable for this. This artic…