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The Amazon Transparency Program Is a Counterfeiter's Worst Nightmare

forbes.com

1–10 of 69 posts

Re: The Amazon Transparency Program Is a Counterfeiter's Worst Nightmare

#2
I hope they rush this. They are already a retailer I systematically avoid, dispite being a prime member, when authenticity matters. When I have time I ocassionally gamble, but have been less and less successful getting authentic items as time passes. Even if you dislike amazon (i am personally, torn), getting this right benefits everyone selling things online if it proves practical to implement.

Re: The Amazon Transparency Program Is a Counterfeiter's Worst Nightmare

#3
I struggle to see why a brand would be willing to share sensitive sales data with Amazon as this program requires. How many units produced, and production times.

Amazon already uses every scrap if data they get too compete, including via their expanding house brands

Re: The Amazon Transparency Program Is a Counterfeiter's Worst Nightmare

#4

I hope they rush this. They are already a retailer I systematically avoid, dispite being a prime member, when authenticity matters. When I have time I ocassionally gamble, but have been less and less successful getting authentic items as time passes. Even if you dislike amazon (i am personally, torn), getting this right benefits everyone selling things online if it proves practical to implement.

How practical is it really? Having to print and track individually serialized barcodes for every product you sell, sounds like it can be anything from a nearly 0 cost step to a complete logistical nightmare depending on the manufacturing process.

Re: The Amazon Transparency Program Is a Counterfeiter's Worst Nightmare

#6
post #4

I hope they rush this. They are already a retailer I systematically avoid, dispite being a prime member, when authenticity matters. When I have time I ocassionally gamble, but have been less and less successful getting authentic items as time passes. Even if you dislike amazon (i am personally, torn), getting this right benefits everyone selling things online if it proves practical to implement.

How practical is it really? Having to print and track individually serialized barcodes for every product you sell, sounds like it can be anything from a nearly 0 cost step to a complete logistical nightmare depending on the manufacturing process.

How badly are you being counterfeited and how much do you want to avoid lost sales?

Re: The Amazon Transparency Program Is a Counterfeiter's Worst Nightmare

#7

So not only does Amazon co-mingle inventory to cause this problem in the first place, but then they turn around and charge brands if they want to enter this anti-counterfeit program. Incredible.

It's a standard protection racket; create and profit from crime, and then charge the victims for your protection against the crime you are profiting from so you profit either way.

Re: The Amazon Transparency Program Is a Counterfeiter's Worst Nightmare

#8

So not only does Amazon co-mingle inventory to cause this problem in the first place, but then they turn around and charge brands if they want to enter this anti-counterfeit program. Incredible.

It's a standard protection racket; create and profit from crime, and then charge the victims for your protection against the crime you are profiting from so you profit either way.

What’re the odds of using RICO here?

Re: The Amazon Transparency Program Is a Counterfeiter's Worst Nightmare

#9
So create a system that encourages abuse, profit from that abuse at the expense of brands, and then charge those companies to use your proprietary tracking system if they want to eliminate it? This is straight out of a racketeering playbook, "It would be a shame if someone counterfeited your products and ruined your brand..."

This is Amazon's problem and they should be responsible and accountable for this.

This article is low quality and reads like it's straight out of Amazon's PR team, with no actual analysis.

Re: The Amazon Transparency Program Is a Counterfeiter's Worst Nightmare

#10

I hope they rush this. They are already a retailer I systematically avoid, dispite being a prime member, when authenticity matters. When I have time I ocassionally gamble, but have been less and less successful getting authentic items as time passes. Even if you dislike amazon (i am personally, torn), getting this right benefits everyone selling things online if it proves practical to implement.

This is the reason why I cancelled my Prime account. I could not trust the electronics I buy on Amazon. Too many fake items sourced directly from shenzhen. Now I go directly to the manufacturer's website and pay full price (which is usually about $10 more), and at least I know I'm getting the real thing.
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