231–238 of 238 posts
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I mean, I personally agree with said comment. Would love to hear your perspective beyond "this comment is wrong".
This isn't a matter of right or wrong. Moreover that's not what I've expressed. The comment hasn't garnered any attention from anyone discussing this topic seriously and I should follow suit BR
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I'm not sure how that is relevant to what I said. Can you explain?
Maybe I'm not understanding what you're defining as the "aggravating factor," but I'm interpreting it to mean that FB, IG, WA are seen as separate entities while Google properties like Docs, Keep, Calendar, etc. are seen as products under a Google umbrella. If so, I don't think it's a distinction with a difference, as antitrust attention is going to focus on the umbrella, regardless of its name. I'd say your FB examp…
Anyway thanks for explaining.
I know it is easy to be cynical on these types of "announcements", but I am having a really, really hard time understanding how curved strokes (or any branding decision) can result in empathy or "open space for peoples stories". Empathy is a human characteristic. To think that a word mark can have (or even create ) it is patently ridiculous. In fact, I'd say it cheapens the meaning of the word to the point where true…
You don't understand it because, like myself and most people on this site, you're probably a hyper-rational engineering type. We gravitated towards working in this field for a reason. The rest of the world has very strong negative reactions when confronted with a product branded like this: https://www.vim.org ...and they have very positive reactions to a product branded like this: https://slack.com How could the reac…
Of course typography expresses character, tonality, emotion. The shapes used evoke openness, are humanistic & soft - lots of human traits you can associate with them.
But in the end it's about describing expression. Calling a certain curvature "empathic" on the other hand is a whole load of marketing bs.
The "A" and the "K" are fascinating. Almost imperceptibly bent, they round and soften what would otherwise be quite an authoritative logo. The "B" also has a belly. The whole thing is definitely meant to look a little friendly and approachable.
> The "A" and the "K" are fascinating. Almost imperceptibly bent...The "B" also has a belly. What's interesting to me is why anyone would bother with tweaks like that. The logo looks like a generic san-serif block letter logo, and I only noticed those details after they were explicitly pointed out. Even after looking at it several times, the bent lines register as defects to me rather than as an aesthetic design choi…
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This isn't a matter of right or wrong. Moreover that's not what I've expressed. The comment hasn't garnered any attention from anyone discussing this topic seriously and I should follow suit BR
You don't believe it's not at a possibility that politicians dislike losing control over their message?
I know it is easy to be cynical on these types of "announcements", but I am having a really, really hard time understanding how curved strokes (or any branding decision) can result in empathy or "open space for peoples stories". Empathy is a human characteristic. To think that a word mark can have (or even create ) it is patently ridiculous. In fact, I'd say it cheapens the meaning of the word to the point where true…
Letters that have human like shapes generate empathy and becomes easier to read. That's one of the first thing they taught us. You need a touch of organic feel to the letters shapes for the words to flow better.
Fonts like Futura generate less empathy and are harder to read subsequently because it's all made of pure geometric shapes. Any designer with taste will never use this font for long text.
This is a very basic typographic concept. Which imo make sense as a marketing speech for a brand that try to not offend anyone. Pure corporate blandness
I know it is easy to be cynical on these types of "announcements", but I am having a really, really hard time understanding how curved strokes (or any branding decision) can result in empathy or "open space for peoples stories". Empathy is a human characteristic. To think that a word mark can have (or even create ) it is patently ridiculous. In fact, I'd say it cheapens the meaning of the word to the point where true…
I've passed by typographic classes during my art major. Letters that have human like shapes generate empathy and becomes easier to read. That's one of the first thing they taught us. You need a touch of organic feel to the letters shapes for the words to flow better. Fonts like Futura generate less empathy and are harder to read subsequently because it's all made of pure geometric shapes. Any designer with taste will…
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Just because you don't think to yourself "oh, the A is bent and the B has a belly" doesn't mean you don't percieve it. The goal isn't to make you appreciate the typography, it's to make you think about the company in a certain way. I didn't notice the A being bent outward until it was pointed out either, but i did notice a sense of informality and friendliness in the mark, and that comes from details like the A being…
> I didn't notice the A being bent outward until it was pointed out either, but i did notice a sense of informality and friendliness in the mark, and that comes from details like the A being bent. I don't doubt that a typeface as a whole can convey an emotion (through pre-existing associations with the font), but I'm highly skeptical that the tiny tweaks in a novel context on display here can actually do that. For th…