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Designing the Facebook Company Brand

facebook.design

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171–180 of 238 posts

Re: Designing the Facebook Company Brand

#171

Post by NoodleIncident »

subpixel wrote: post #142
papln wrote: post #135

All I'm seeing is a monolithic in-your-face all-caps block font that screams BIG BROTHER. Also it's a bit over-spaced and the letters swell outward as though it's puffed up to look extra imposing and dominating the space around itself.

Not just that, it's pulsing in a way that connotes "I'm sorry Dave, I'm afraid I can't do that".

The "pulsing" is just a transition between the facebook, instagram, and whatsapp versions of the logo. It's normally a single one of those colors (or gradients, in the case of instagram)

Re: Designing the Facebook Company Brand

#173

Post by pembrook »

oflannabhra wrote: post #107

I know it is easy to be cynical on these types of "announcements", but I am having a really, really hard time understanding how curved strokes (or any branding decision) can result in empathy or "open space for peoples stories". Empathy is a human characteristic. To think that a word mark can have (or even create ) it is patently ridiculous. In fact, I'd say it cheapens the meaning of the word to the point where true…

You don't understand it because, like myself and most people on this site, you're probably a hyper-rational engineering type. We gravitated towards working in this field for a reason.

The rest of the world has very strong negative reactions when confronted with a product branded like this: https://www.vim.org

...and they have very positive reactions to a product branded like this: https://slack.com

How could the reaction be so different when we're just talking about a few lines, curves, colors and aesthetics?

It turns out, most humans are emotionally stimulated by visual associations and stories. This is the definition of branding. Empathy would be understanding that most people are not like us.

Re: Designing the Facebook Company Brand

#174

Post by rc_kas »

dang wrote: post #79
rc_kas wrote: post #52

Is this top on hackernews due to astro-turfing?

I don't believe so. Most of the votes have been from long-established users. Could you please read the site guidelines? They ask you not to post like this about astroturfing. https://news.ycombinator.com/newsguidelines.html . Lots of explanation about why: https://hn.algolia.com/?sort=byDate&dateRange=all&type=comme... .

This is an impressive response. Thank you.

Re: Designing the Facebook Company Brand

#175

Post by cameronbrown »

so_tobeclear wrote: post #162
filoleg wrote: post #115

Earlier quoted context omitted.

Just because someone disagrees with you while bringing up a pretty compelling point, they are definitely a shill. Also, I believe your comment is in violation of the guidelines: "Please don't post insinuations about astroturfing, shilling, brigading, foreign agents and the like. It degrades discussion and is usually mistaken." and "Don't be snarky. Comments should get more thoughtful and substantive, not less, as a t…

For you then, I believe the above comment to be not only uncompelling but also disingenuous

I mean, I personally agree with said comment. Would love to hear your perspective beyond "this comment is wrong".

Re: Designing the Facebook Company Brand

#176

Post by appleflaxen »

petepete wrote: post #169
voldacar wrote: post #150

> The brand comes to life in the context of people, cultures, communities and relationships. What does this even mean? What kind of human could even write such a sentence?

Still got nothing on Pepsi https://www.goldennumber.net/wp-content/uploads/pepsi-arnell...

You aren't helping... now I need to know WTF two things are!

That's crazy.

Re: Designing the Facebook Company Brand

#177

Post by philwelch »

jawns wrote: post #7

Although a post about updated branding may seem benign, this is, I believe, a response to critics who believe the company should be broken up. For example: https://www.nytimes.com/2019/10/03/opinion/facebook-antitrus... https://www.wired.com/story/tim-wu-explains-why-facebook-bro... https://www.cnet.com/news/can-facebook-be-broken-up-what-you... Facebook is hoping that by differentiating its company brand from its fl…

The traditional method of differentiating the parent company from its eponymous application would be to rebrand the company as "Facebook Group". For example: "Expedia Group", "Match Group", "Zillow Group".

Re: Designing the Facebook Company Brand

#178

Post by whytaka »

voldacar wrote: post #150

> The brand comes to life in the context of people, cultures, communities and relationships. What does this even mean? What kind of human could even write such a sentence?

This is the reason I could not cut it as just a designer. The amount of bullshit required to survive in the design industry disturbed me morally.

Re: Designing the Facebook Company Brand

#179

Post by DanCarvajal »

petepete wrote: post #169
voldacar wrote: post #150

> The brand comes to life in the context of people, cultures, communities and relationships. What does this even mean? What kind of human could even write such a sentence?

Still got nothing on Pepsi https://www.goldennumber.net/wp-content/uploads/pepsi-arnell...

Ugh, I had forgotten about that doc. Now my brain hurts.

Re: Designing the Facebook Company Brand

#180

Post by pron »

bduerst wrote: post #156
zaphod4prez wrote: post #108

Earlier quoted context omitted.

Your last sentence does not seem right to me, and it also seems to be phrased in a disingenuous way. "punishing companies for not serving some greater democratic service" is a very weird way to describe a legitimate worry about consolidation of private power (which, by the way, has a very long history). Of course, healthy competition & pricing is a core issue here (duh). But power, in all its forms, is also a key iss…

Hey, Thomas Jefferson also said, "The natural progress of things is for liberty to yield and government to gain ground." Like many of Jefferson's quotes, this one and yours are both out of context, with yours being in reference to a wealthy elite dodging taxes illegally. That context is a bit different than wanting the government breaking up a social media company because you disagree with it's methods of managing fr…

Government is put in opposition to liberty not because it's called government, but because it holds a lot of power, and any concentration of power limits liberty, whether it's in the hands of government or corporations. At least the government is accountable (in principle) to the electorate and not to a board of directors.
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