What do we really know about the effectiveness of digital advertising?

Post by alkonaut » Wed, Nov 06, 2019, 8:56 PM UTC

rifung wrote: post #54

moltensodium wrote: post #3

Maybe this is just a generational thing, but I still have never clicked on an ad. I hate ads. I don't know anyone who likes them. I don't know anyone who has intentionally clicked on them. I have literally never met anyone who places any value in advertising at all. Everyone hates it with 100% of their being. It is the garbage we all just sort of accept exposure to as some sort of fee for existing online. Who are all…

I'm not sure what generation you're a part of but I appreciate ads when they actually tell me something I didn't know about that I do want to buy. For example I've been shopping for beds and dont mind ads for brands I hadn't heard of. Some of them I would have bought had they been in my budget but this to me isn't so much a problem with ada in general as it is about as targeting.

Post by Roritharr » Wed, Nov 06, 2019, 8:57 PM UTC

bryanmgreen wrote: post #74

SaberTail wrote: post #58

From the article: > Marketers are often most successful at marketing their own marketing. I've seen this play out at places I've worked. After raising a funding round, marketing sold the leadership on letting them burn the lion's share of it, even though launching new marketing campaigns was never on the list of reasons we initially went out to raise money.

I think that's a self-preservation tactic for many that often backfires. Most non-marketing management people want immediate and huge results... which are both hard to quantify and impossible to get without overspending or having an insanely lucky idea that goes viral. Naturally this leads to asking for a bigger budget and promising bigger results, then KPIs aren't met for X, Y, Z reasons, then they're forced to just…

Post by tkoolen » Wed, Nov 06, 2019, 8:58 PM UTC

godson_drafty wrote: post #42

the_mar wrote: post #15

Earlier quoted context omitted.

you can, just click "maybe later" at the bottom where it says "become a member"

I did that, and then afterwords it told me that the article was being gifted to me buy a paying member. After that I just closed the tab. It is kind of a stroke of genius, encouraging me to sign up by showing me that I'm enjoying the largesse of a paying customer. On the other hand, if letting me read the article is such a huge imposition, I guess I don't want it.

Post by cookie_monsta » Wed, Nov 06, 2019, 9:01 PM UTC

Post by glofish » Wed, Nov 06, 2019, 9:02 PM UTC

jessefrederik wrote: post #76

davidedicillo wrote: post #17

Overstated. This article assumes that: - All online advertising is Google search - That brand search advertising is representative of the entire industry There are plenty of companies making double-digit ROAS (return over ad spend), especially direct response advertisers.

Hi, I'm the author of the article, and I don't assume all online advertising is Google search. I also cite research on display advertising (meta-study of 432 display experiments on Google): https://www.ssrn.com/abstract=2701578 And on Facebook advertising: https://www.kellogg.northwestern.edu/faculty/gordon_b/files/... The problem with all online advertising is that there are huge selection effects, which are hard to…